Chad Collins
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NC Hospitality & Tourism 3.04 Quiz

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Chad Collins
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3.04 H&T Quiz

3.04 H&T Quiz

Frage 1 von 24

1

What form of promotion occurs when a property offers a chance to win a free night's lodging?

Wähle eine der folgenden:

  • Sales promotion

  • Public relations

  • Personal selling

  • Product placement

Erklärung

Frage 2 von 24

1

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

Wähle eine der folgenden:

  • Recommend the cruise package that pays the best commission

  • Give the client several brochures to take home and review

  • Have the client complete an extensive questionnaire

  • Determine the client’s needs and preferences

Erklärung

Frage 3 von 24

1

What advertising medium should a tour operator use to reach selective local audiences at low costs?

Wähle eine der folgenden:

  • Regional newspaper

  • National television

  • Direct mail

  • Radio

Erklärung

Frage 4 von 24

1

What is an important component of a hospitality business’s positioning strategy?

Wähle eine der folgenden:

  • Business plan

  • SWOT analysis

  • Diversification portfolio

  • Unique selling proposition

Erklärung

Frage 5 von 24

1

What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

Wähle eine der folgenden:

  • Organic

  • Geographic

  • Demographic

  • Psychographic

Erklärung

Frage 6 von 24

1

What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

Wähle eine der folgenden:

  • Wholesale pricing guides

  • Promotional brochures

  • Product samples

  • Travel videos

Erklärung

Frage 7 von 24

1

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?

Wähle eine der folgenden:

  • Direct

  • Bonus

  • Standing room only

  • Assumptive

Erklärung

Frage 8 von 24

1

What is an important aspect of selling hospitality and tourism services?

Wähle eine der folgenden:

  • Obtaining testimonials

  • Explaining product benefits

  • Encouraging word-of-mouth promotion

  • Focusing on competitors’ weaknesses

Erklärung

Frage 9 von 24

1

What type of advertising is a resort using when it sends a postcard to its former guests?

Wähle eine der folgenden:

  • Specialty

  • Direct mail

  • Out-of-home

  • Mass advertising

Erklärung

Frage 10 von 24

1

What is the foundation of a unique selling proposition for a hospitality and tourism business?

Wähle eine der folgenden:

  • Differentiation

  • Standardization

  • Customization

  • Saturation

Erklärung

Frage 11 von 24

1

A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?

Wähle eine der folgenden:

  • Psychographics

  • Demographics

  • Geographics

  • Typographics

Erklärung

Frage 12 von 24

1

What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?

Wähle eine der folgenden:

  • Demographic

  • Mainstream

  • Progressive

  • Niche

Erklärung

Frage 13 von 24

1

What does an effective unique selling proposition do for a tour operator?

Wähle eine der folgenden:

  • Simulates interest in the tour product

  • Maximizes the tour operator’s efficiency

  • Enables the tour operator to set financial goals

  • Ensures that tourists purchase the tour product

Erklärung

Frage 14 von 24

1

What type of marketing involves booking a tour on a website?

Wähle eine der folgenden:

  • Niche

  • Affinity

  • Interactive

  • Multi-level

Erklärung

Frage 15 von 24

1

Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?

Wähle eine der folgenden:

  • "Why do you want to take a cruise?"

  • "Where are you interested in going on your cruise?"

  • "Do you like to spend a lot of money on vacation?"

  • "Why do you want to go on a cruise during this the time of year?"

Erklärung

Frage 16 von 24

1

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

Wähle eine der folgenden:

  • Provide a demonstration

  • Ignore complaints

  • Answer objections

  • Ask for referrals

Erklärung

Frage 17 von 24

1

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?

Wähle eine der folgenden:

  • Print advertising

  • Word-of-mouth

  • Social media

  • Opt-out email

Erklärung

Frage 18 von 24

1

How is a motel positioning itself when it emphasizes a good value and low rates?

Wähle eine der folgenden:

  • By price

  • By quality

  • By location

  • By amenities

Erklärung

Frage 19 von 24

1

What is the primary goal of promotion in the hospitality and tourism industries?

Wähle eine der folgenden:

  • To develop distribution strategies

  • To monitor similar businesses

  • To identify product segments

  • To create product demand

Erklärung

Frage 20 von 24

1

To whom do retail travel agencies sell hospitality and tourism products?

Wähle eine der folgenden:

  • End users

  • Marketers

  • Producers

  • Wholesalers

Erklärung

Frage 21 von 24

1

How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?

Wähle eine der folgenden:

  • Attributes

  • Quality

  • Status

  • Value

Erklärung

Frage 22 von 24

1

Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?

Wähle eine der folgenden:

  • A motel employee advises guests that they need to check out by 11:00 a.m.

  • A convention hotel provides guests with free shuttle service to the area’s airport.

  • A guest asks a hotel employee to change his/her arrival date of his/her reservation.

  • A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Erklärung

Frage 23 von 24

1

What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

Wähle eine der folgenden:

  • Car rental

  • Motorcoach

  • Regional airplane

  • High-speed train

Erklärung

Frage 24 von 24

1

What do travel agents need to do to help clients make decisions about which travel products to buy?

Wähle eine der folgenden:

  • Focus on the price of a product

  • Describe the safety factors of a product

  • Create a positive image of a product

  • Explain the tangible features of a product

Erklärung

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