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A quiz for A2 Media audience theory.

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A2 Media: Audience Theory

Frage 1 von 6

1

Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"

Wähle eine der folgenden:

  • Surveillance

  • Personal Identity

  • Diversion

  • Personal Relationships

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Frage 2 von 6

1

Fülle die Lücken, um den Text zu vervollständigen.

Reception Theory states the media and the audience have an , and that neither side has full . Media is (has multiple meanings) and we base our interpretation of the media on and life experiences.

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Frage 3 von 6

1

In 'Uses and Gratifications' Theory there are four ways the audience uses media texts.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 4 von 6

1

This theory states the audience is completely passive and that the media has full control over how we interpret texts.

Wähle eine oder mehr der folgenden:

  • Uses and Gratifications

  • Reception Theory

  • Two Step Flow

  • Hypodermic Needle

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Frage 5 von 6

1

Lazarsfeld, Berelson and Gaudet analysed the decision-making process during an . They found out that information is not direct from media to , it is filtered through ''. Their results show factors are an influence on how we texts.

Klicke und ziehe, um den Text zu vervollständigen.

    election
    party
    horse show
    audience
    the TV
    us
    opinion leaders
    politicians
    parents
    friends
    social
    biblical
    relationship
    political
    interpret
    read
    see
    understand

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Frage 6 von 6

1

Wähle von der Dropdown-Liste, um den Text zu vervollständigen.

Uses and Gratifications Theory: The audience uses the media for their ( needs, happiness, satisfaction ), the media is run by the audience and producers have no say in how their text is ( interpreted, watched, read ).
Need 1: ( Surveillance, Diversion, Interpretation ) - Informational texts that could be beneficial to us
Need 2: Personal Relationships - Substitution of ( social interaction, conversation, people, family ) for television
Need 3: ( Diversion, Escape, Surveillance, Personal Identity ) - Using the media as an ( escape, distraction, mother )
Need 4: ( Personal Identity, Personality, Personal Development ) - Seeing yourself reflected in texts, learning ( behaviours, morals, swear words )/social interaction

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