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Uses and Gratifications Theory: The audience uses the media for their ( needs, happiness, satisfaction ), the media is run by the audience and producers have no say in how their text is ( interpreted, watched, read ).
Need 1: ( Surveillance, Diversion, Interpretation ) - Informational texts that could be beneficial to us
Need 2: Personal Relationships - Substitution of ( social interaction, conversation, people, family ) for television
Need 3: ( Diversion, Escape, Surveillance, Personal Identity ) - Using the media as an ( escape, distraction, mother )
Need 4: ( Personal Identity, Personality, Personal Development ) - Seeing yourself reflected in texts, learning ( behaviours, morals, swear words )/social interaction