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standardisation
diachronic change
synchronic change
lexicon
political correctness
overt prestige
covert prestige
borrowing
eponym
proprietary names
acronym
initialism
clipping
affixation
prefixes
suffixes
conversion
compound
blend
obsolete
drift
amelioration
pejoration
weakening
narrowing (specialisation)
broadening (generalisation)
euphemism
idiom
archaism
influential power
instrumental power
omission
assimilation
informalisation
received pronunciation
divergence