Karteikarten am Competitor Analysis, Segmentation, erstellt von Georgia Tan am 03/03/2016.
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Erstellt von Georgia Tan
vor mehr als 8 Jahre
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Schließen
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Erstellt von Georgia Tan
vor mehr als 8 Jahre
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Describe the dynamic process model for managing marketplace competition
Using the market-approach, what constitutes a competitor?
What are the 4 key questions to pose w.r.t the competitive landscape?
What are the possible marketplace positions?
What are the sources of competitive advantages?
Profit pool definition?
When analysing competitors, what are the 3 variables that companies should keep in mind?
What does PARTS stand for?
What is its relevance to marketing?
Elaborate on PARTS
4 key takeaways re competitor analysis?
