Monopolistic Competition
NOTE: In monopolistic competition, the demand curve (AR) is more elastic due to the presence of substitutes!
In the long run, economic profits cause new firms to enter the market. This causes...
- The demand curve of existing profits to shift left (aka the substitute effect)
- Zero Economic Profit occurs (when ATC = AR at the quantity being produced)
HOWEVER, even in the long run, the firm is still sort of inefficient because price (P) does not equal MC and the firm doesn't produce at minimum ATC. This is known as allocative inefficiency.