What are the two most important management challenges in building a successful ecommerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
having an accurate understanding of your business environment and an achievable business plan
building a team with the right skill sets and closely managing the development process
identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
In order from beginning to end, the major steps in the SDLC, are:
systems analysis/planning; systems design; building the system; testing; and implementation.
systems design; testing; building the system; and implementation.
systems analysis/planning; systems design; building the system; implementation; and testing.
systems analysis/planning; implementation; building the system; and testing.
________ are the types of information systems capabilities needed to meet business objectives.
Information requirements
System functionalities
System design specifications
Physical design specifications
Which of the following basic system functionalities is used to display goods on a Web site?
product database
digital catalog
shopping cart system
customer database system
Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
an ad server
a site tracking and reporting system
an inventory management system
customer on-site tracking
A system design has two main components:
a logical design and a physical design.
a behavioral design and a technological design.
business objectives and technology requirements.
front-end systems and back-end systems.
Which of the following helps you understand the marketing effectiveness of your ecommerce site?
shopping cart
site tracking and reporting system
inventory management system
Which of the following is not one of the basic business objectives for an e-commerce site?
display goods
execute a transaction
provide production and supplier links
optimize system architecture
All of the following are basic information requirements for a product database except:
product descriptions.
stock numbers.
customer ID numbers.
inventory levels.
Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?
physical design
logical design
testing plan
co-location plan
Which of the following details the actual hardware components to be used in a system?
architecture plan
system functionalities plan
________ verifies that the business objectives of the system as originally conceived are in fact working.
System testing
Acceptance testing
Unit testing
Implementation testing
________ involves testing a site program's modules one at a time.
Most of the time required to maintain an e-commerce site is spent on:
debugging code.
responding to emergency situations.
general administration and making changes and enhancements to the system.
changes in reports, data files, and links to backend databases.
An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:
$5,000.
$10,000.
$25,000.
$50,000.
All of the following are simple steps for optimizing Web page content that can reduce response times except:
reducing unnecessary HTML comments.
segmenting computer servers to perform dedicated functions.
using more efficient graphics.
avoiding unnecessary links to other pages on the site.
All of the following can enhance page delivery speed except:
using edge caching services.
using specialized content delivery networks.
increasing local bandwidth.
increasing the dynamic content on the pages.
All of the following might be part of a Web site's backend layer except:
a pre-existing corporate database.
a human resources system.
a production MRP system.
an application server.
All of the following might be part of a Web site's middle-tier layer except:
a database server.
an ad server.
legacy corporate applications.
a mail server.
The leading Web server software is:
Apache.
Microsoft Internet Information Server.
Linux.
Google Enterprise Server.
All of the following are basic functionality provided by Web servers except:
site management tools.
data capture tools.
security services.
a shopping cart.
Which of the following is used to process certificates and private/public key information?
HTTP
SSL
FTP
data capture tools
Which of the following would you use to identify orphan files?
site management tools
Which of the following is an example of a CMS?
Apache
WordPress
Oracle
WebTrends Analytics
Advantages of dynamic page generation include all of the following except:
lowered menu costs.
market segmentation.
nearly cost-free price discrimination.
client-side execution of programming.
Which of the following cannot be used to retrieve objects from a database?
CGI
ASP
JSP
HTML
Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
proxy server
list server
groupware server
mail server
Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?
Apache web server
CMS
Which of the following is not a type of application server?
ad server
FTP server
All of the following are basic functionality provided by e-commerce merchant server software except:
a product catalog.
marketing software.
credit card processing.
Which of the following is not one of the main factors in Web site optimization?
page content
page generation
page delivery
page stickiness
An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.
single-tier
two-tier
three-tier
multi-tier
All of the following are Web site design features that annoy customers except:
slow-loading pages.
pop-under ads.
splash pages.
redundant navigation.
Which of the following is not an open source software tool?
WebSphere
MySQL
PHP
The term stateless refers to the fact that:
no one government entity controls the Internet.
the server does not have to maintain an ongoing dedicated interaction with the client computer.
system performance degrades as more simultaneous users require service.
Web servers may maintain multiple instances of server software to handle requests.
Which of the following is not an activity typically associated with a social media ecommerce presence?
search
conversation
sharing
advice
Which of the following types of sites typically tends to have high to very high page views (hits)?
Web services
customer self-service
trading
publishing/subscription
Which of the following types of sites typically needs a high percent of secure pages?
Which of the following is not a main factor in determining overall demand for an ecommerce site?
static file sizes
number of items in inventory
user profiles
type of content
The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
increased dramatically
increased moderately
decreased dramatically
decreased slightly
Which of the following is the final stage suggested for a six-phase plan to develop an ecommerce presence?
mobile plan
maintenance
Twitter plan
Which of the following is not an example of one of the four kinds of e-commerce presence?
e-mail list
customer management system
Twitter feed
print ad that refers to a Web site
All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:
scaling hardware vertically.
scaling hardware horizontally.
replacing static pages with dynamically generated pages.
improving processing architecture.
All of the following are methods of improving the processing architecture of a Web site except:
separating static content from dynamic content.
optimizing ASP code.
optimizing the database schema.
adding Web servers.
Which of the following is the least expensive path to creating a mobile Internet presence?
developing a native app
resizing an existing Web site for mobile use
building a mobile Web app using HTML
building a mobile Web app using Java
All of the following are important factors in Web site optimization except:
selecting keywords and page titles.
identifying market niches for your services or products.
buying search engine ads.
adhering to accessibility guidelines.
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
ColdFusion
JavaScript
VBScript
________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.
ActiveX
The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
privacy policies.
cookies.
accessibility rules.
Which of the following is an example of dynamic content?
product photographs
product descriptions
home page graphic
blog posts
