Quiz von Jojo Karen, erstellt am more than 1 year ago

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Marketing Strategy

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Frage 1 von 30

1

Which of the following can negatively impact a site's ranking in search results?

Wähle eine der folgenden:

Excessive link exchanging
Static content
Using automated programs or services to create links to your site
Contact Us Page

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Frage 2 von 30

1

Why has web marketing become a popular form of marketing?

Wähle eine der folgenden:

It is much cheaper and often more effective
Television advertising is being offered less
It is easier than traditional marketing
It has been heavily advertised

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Frage 3 von 30

1

Which 3 industries are the largest users of affiliate marketing?

Wähle eine oder mehr der folgenden:

Prescription drugs, electronics, child products
Gambling, adult, retail
Retail outlets, bakeries, beverage
Computer equipment, auto manufacturers, construction

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Frage 4 von 30

1

Which of the following would NOT be effective in headline writing?

Wähle eine oder mehr der folgenden:

Using words that draw attention
Using words that people may search for
Using small words which take up space and do not add value
Using words such as "new, exciting, special offer"

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Frage 5 von 30

1

Why would a firm employ guerilla web marketing?

Wähle eine der folgenden:

It is guaranteed to work
It allows greater flexibility
It gives the firm more control over its marketing budget
It is unconventional and can often leave a lasting impression on potential customers

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Frage 6 von 30

1

What is a "call to action"?

Wähle eine der folgenden:

Hoping the customer buys your product
Recruiting new employees
Creating a new ad campaign
Using verbs to encourage people to take an action

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Frage 7 von 30

1

What are the four P's of marketing?

Wähle eine der folgenden:

Placement, Production, Procurement, Procedures
Product, Price, Placement, Promotion
Position, Price, Production, Premature
Product, Promotion, Procedures, Procurement

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Frage 8 von 30

1

What is the best way to make internet marketing effective?

Wähle eine der folgenden:

Focus on one specific technique such as direct email
Use a myriad of methods online
Spend a lot of money on it
Use email marketing first

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Frage 9 von 30

1

What is a double opt in process?

Wähle eine der folgenden:

Someone must email the firm twice to get on a list
Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Someone must email the firm twice to get off an email list
Someone has to send an email confirming an online purchase

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Frage 10 von 30

1

What is the purpose of having a special landing page for a PPC ad?

Wähle eine der folgenden:

It costs less if done that way
It gives the potential to have mixed messages on the site
Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
Customers expect it

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Frage 11 von 30

1

Who regulates affiliate marketing?

Wähle eine der folgenden:

No one currently
SEC
IRS
Internet Affiliate Board

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Frage 12 von 30

1

What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

Wähle eine der folgenden:

It keeps the marketing staff busy in down times
It impresses clients
A well maintained blog will help increase page rank with search engines
It makes the company seem larger than it is

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Frage 13 von 30

1

What is brand strategy?

Wähle eine oder mehr der folgenden:

Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
Strategy for reaching customers worldwide
Creating a package that catches peoples eyes
Creating an image that contradicts competitor's assertations

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Frage 14 von 30

1

How do firms typically budget once positive results are seen from their internet marketing campaign?

Wähle eine der folgenden:

Decrease the overall budget
Spend more on the methods which are not producing results
Increase the budget and focus on those activities which are working
Stop marketing

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Frage 15 von 30

1

Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

Wähle eine der folgenden:

It helps with ad placement
It is required
It helps drive affiliate sales
Costs of clicked links can add up quickly if not limited

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Frage 16 von 30

1

How important is content on a site when optimizing it?

Wähle eine der folgenden:

Not important at all, does not factor in
Mildly important to keep customers happy
It is the only thing which creates a higher ranking in search engines
Very important, new content especially

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Frage 17 von 30

1

How is the pricing model of a click determined?

Wähle eine der folgenden:

Standardized rate for the ad
Google sets the price worldwide
Ads always cost more in later months
The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

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Frage 18 von 30

1

What is meant by "guerilla marketing"?

Wähle eine der folgenden:

Using resources such as time, energy and imagination rather than money to market
Using advertising spots which utilize gorillas to capture the audience
Having a large scale marketing budget
Using television ads instead of web ads

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Frage 19 von 30

1

What is an "impression"?

Wähle eine der folgenden:

When a person buys a product from a site
When your ad is displayed on a page online, not necessarily clicked on
When an ad is clicked on
When an ad makes an impression on a client

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Frage 20 von 30

1

Fülle die Lücke, um den Text zu vervollständigen

How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

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Frage 21 von 30

1

What is an important step early on when forming a web marketing strategy?

Wähle eine der folgenden:

Designing catchy ads
Allocating a large budget to the project
Identifying your customer base
Hiring a consulting firm

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Frage 22 von 30

1

Why is affiliate marketing a favorable form of marketing?

Wähle eine der folgenden:

Nothing is paid unless there is a sale resulting from the affiliate's efforts
• It guarantees increased sales
It guarantees increased sales
It is complex so not many people utilize it

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Frage 23 von 30

1

What is one advantage to using a purchased email list?

Wähle eine der folgenden:

Large quantity of email addresses and markets otherwise not reached
The bounce rate is very low
It is targeted at your potential customers

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Frage 24 von 30

1

How do listeners decide what is a worthwhile podcast to continually listen to?

Wähle eine der folgenden:

High quality audio and high quality content
Broad based podcasts with no general direction
Having several hosts and a myriad of topics

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Frage 25 von 30

1

What is a site index?

Wähle eine der folgenden:

A page which has a linkable outline of all of the pages on a website
A site with special deals for purchasers
A special ranking with search engines

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Frage 26 von 30

1

What is a trackback?

Wähle eine der folgenden:

Same as a trademark
A method of notification that somebody links to document/html
When someone goes to your site because of your podcast
A count of how many downloads your podcast has

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Frage 27 von 30

1

What is A/B testing?

Wähle eine der folgenden:

Testing 2 products to see which is safer
Using 2 versions of an ad, measuring results to see which one is more effective
Testing 2 products to see which one sells more
Using 2 versions of an ad to see which one has less bounce rate

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Frage 28 von 30

1

How can the signature block be used effectively?

Wähle eine der folgenden:

Increases the length of the email making it seem more important
Branding the firm and relaying information to the email recipient
Guarantees further marketing success
Expensive form of marketing

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Frage 29 von 30

1

What is meant by "niche marketing"?

Wähle eine der folgenden:

Targeting a broad based group of people
Targeting a very specific demographic
Advertising on the television
Advertising only online

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Frage 30 von 30

1

How is click-through rate measured in an email campaign?

Wähle eine der folgenden:

The number of emails which did not bounce back
The number of people who click on a link in the email bringing the potential customer to your site
The number of people who purchased a product or service from the email
The number of people who replied to the email

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