missypmq
Quiz von , erstellt am more than 1 year ago

"Many of the restaurants that go out of business, close their doors thinking their marketing and management was superior," says Erika Silva Aguilera of Marketing Gastronomico. Are you doing everything you can to make your restaurant the best it can be and the most visible? Take this 15-question quiz and get your marketing power score. The result may surprise you.

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missypmq
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QUIZ: How effective is your restaurant's marketing?

Frage 1 von 15

1

What is the primary reason you work in the restaurant industry?

Wähle eine der folgenden:

  • The money. Everyone's got to eat!

  • I'm passionate about food and pleasing my customers.

Erklärung

Frage 2 von 15

1

Which factor is the MOST important when selecting ingredients for your store

Wähle eine der folgenden:

  • Price. Offering more affordable products will bring in more customers.

  • Quality. The good stuff is what keeps customers coming back.

Erklärung

Frage 3 von 15

1

What kind of toppings do you offer on your pizza?

Wähle eine der folgenden:

  • Just tried and true classics that will definitely sell. Nothing beats a slice of pepperoni.

  • We have some experimental pies alongside our classics. For example, fig, goat cheese and walnut pizza as well as a classic meat lover's.

  • Our pizzas are highly creative and surprising. You won't find pepperoni here. No sir!

Erklärung

Frage 4 von 15

1

Do you measure/weigh your ingredients

Wähle eine der folgenden:

  • Absolutely!

  • I weigh my dough but not my cheese or anything else.

  • I make artisan pizza. It's ok for the dough and ingredients to vary in size and weight.

Erklärung

Frage 5 von 15

1

If someone handed you your menu right now, would you be able to point to the item which brings in the most profit?

Wähle eine der folgenden:

  • Yep. There it is.

  • Hmm.... Good question!

Erklärung

Frage 6 von 15

1

What was your primary intent when designing your menu?

Wähle eine der folgenden:

  • Inform customers what they can purchase at my store.

  • Help customers decide what to order, focusing on particular items that I want to grab their attention.

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Frage 7 von 15

1

Have your employees tried most of the foods on your menu?

Wähle eine der folgenden:

  • Yes, I encourage my employees to familiarize themselves with our products as much as possible.

  • Not unless they bought it themselves. What am I, a vending machine?

Erklärung

Frage 8 von 15

1

Do your cashiers/waiters offer to upsell your customers?

Wähle eine der folgenden:

  • I don't think so.

  • I ask them to but they forget half the time.

  • Yes, they are on top of it.

Erklärung

Frage 9 von 15

1

Do you offer special prices when the restaurant is typically slow?

Wähle eine der folgenden:

  • Yes

  • Nope

Erklärung

Frage 10 von 15

1

Who is your target consumer?

Wähle eine der folgenden:

  • We try to reach anybody and everybody in town.

  • We specialize our marketing to attract the segment which will be most likely to visit our store.

Erklärung

Frage 11 von 15

1

Do you "do" social media?

Wähle eine der folgenden:

  • Nope, word of mouth does it all.

  • Yes! We have Facebook... and maybe some other stuff somewhere.

  • Yes! We have Facebook (and/or more social media accounts) AND we know how to use them!

Erklärung

Frage 12 von 15

1

What's the quality of your website?

Wähle eine der folgenden:

  • I use a free internet platform such as Word Press without a custom URL. e.g. joespizza.wordpress.com.

  • I worked with a web developer OR I pay to use my unique brand domain on a free platform such as Word Press.

  • I don't have a website.

Erklärung

Frage 13 von 15

1

How much do you focus on cleanliness?

Wähle eine der folgenden:

  • We have a rigorous and thorough cleaning routine.

  • We keep things tidy but we're not OCD about the store.

  • What the customer doesn't know can't hurt 'em.

Erklärung

Frage 14 von 15

1

Are your employees familiar with the different kinds of food allergies and dietary restrictions out there?

Wähle eine der folgenden:

  • My employees know about food allergies.

  • My employees know about food allergies and can answer ingredient-specific questions about menu items.

  • I've never trained my employees about food allergies and dietary restrictions.

Erklärung

Frage 15 von 15

1

You staff is motived to do their best

Wähle eine der folgenden:

  • For the most part; they show real dedication.

  • No. Kids today are too spoiled.

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