A little drawing that represents the company is a...
Logo
Slogan
Headline
A word or short sentence that gives the main idea of the advert is the...
Body Copy
A photo or drawing-(Eye catcher) is the...
Artwork
Words that are in smaller letter that give more information about what is being advertised
A short phrase that is easy to remember and represents the company e.g. “Just do it” (Nike)
