Erstellt von Liliana Rossetti
vor etwa 8 Jahre
|
||
What do we mean by " channels of distribution " ?
Explain the main steps in the long channel of distribution
Explain the main steps in the short channel of distribution
Which are the advantages of the direct channel of distribution?
Give a definition of e-commerce
What are the main features of e-commerce?
What are the advantages of e-commerce for companies?
Which are the main risks of e-commerce for the consumer?
Which are the main forms of transport?
Define advantages and disadvantages of transport by road
Define advantages and disadvantages of transport by rail
Define advantages and disadvantages of transport by sea
Define advantages and disadvantages of transport by air
Compare transport by land with transport by air
Which are the documents of transport? What are their main features?
What is marketing research?
What is marketing?
What is the marketing mix?
What is market segmentation?
What does marketing try to understand and use?
How important is the product?
How important is the place of distribution?
How is pricing defined?
Which forms of promotion can we find?
Which forms of advertising can be used in promoting a product?
Explain the main differences of the different forms of advertising
Which factors have to be considered in the choice of the means of transport of the goods?