5 CDR (Domain 3) Karteikarten am Marketing and Public Relations, erstellt von amber.rebel am 31/05/2016.
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Erstellt von amber.rebel
vor etwa 8 Jahre
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Schließen
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Erstellt von amber.rebel
vor etwa 8 Jahre
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What is the FIRST STEP in the marketing process and plan?
What is market segmentation? Give 4 examples of different variables.
What is the target market?
What is the product mix?
What is the marketing mix?
What is the difference between social and business marketing?
What is the breakeven point?
What is the formula for BE in # of units sold?
What is the formula for BE in sales volume?
On a graph, where is the breakeven point?
When does BE increase?
What is the factor pricing method also known as?
Formula?
What percentage of a "hidden cost" may be added to cost cost to cover unproductive costs?
What selling method considers RAW FOOD cost AND direct LABOR COST involved in making the item?
What type of pricing is done for a short time?
What method prices items lower to draw people in in the hope that they will purchase other items at normal markups?
What pricing guarantees a certain profit with each sale? = profit is established as a cost
