Marketing Temas 9-10

A set of interdependent organizations that help make a product or service available four use or consumption by the consumer or business user is called?

Planning, implementing and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit is called?

Channel structure in which producers, wholesalers, and retailers act as a unifyed system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate

The logistics concept that emphasizes teamwork - both inside the company and among all the marketing channel organizations - to maximize the performance of the entire distribtuion system

Setting price based on buyers' perceptions of value rather than on seller's cost

Adding a standard markup to the cost of the product

Setting a high price for a new product to get maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales

Setting a low price for a new product in order to attract a large number of buyers and a large market share

Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way

A curve that shows the nuber of units the market will buy ina given time period, at different prices that might be charged