Friendsurance Quiz Part II: The Product

Everyone can use Friendsurance’s product so Friendsurance does not need a target group.

Friendsurance has different target groups based on “personas”, the personas I will find on posters in the office.

Friendsurance’s target group is young people and people who dislike brokers.

A persona is a person

A persona is a type of customer we think is cool

A persona is a fictional character that represents a group of customers

Rückzahlungs-Upgrade

Schadensfrei-Bonus (Claim-free Bonus)

Gruppen-Prinzip

From heaven

From not using your insurance policy at all

From the difference between the insurance premium with and without the deductible

Insurance policy owners with the same insurance type form small groups. A part of their premiums is paid into a cashback pool. If no claims are submitted, the members of the group get some of their money back at the end of the year. In case of claims, the cashback decreases for everyone in the group.

Insurance policy owners with the same insurance type form small groups. A part of their last Claim-free Bonus is paid into a cashback pool. If no claims are submitted, the members of the group get some of their money back at the end of the year. In case of claims, the cashback decreases for everyone. Small claims are settled with the money in the pool.

Insurance policy owners with all sorts of insurance types form small groups. A part of their premiums is paid into a cashback pool. If no claims are submitted, the members of the group get some of their money back at the end of the year. In case of claims, Friendsurance gets the cashback pool.

The insurance holders have to cover these costs

Friendsurance has to cover these costs

A so-called stop-loss insurance covers these situations.

Other people choose you

We generate one for you when you sign up and you can afterwards adjust this as you want to

You establish it yourself as customer

We automatically connect you with other members as soon as the Claims-free bonus is active for your contract. You can change your group members afterwards if you want to.

Household, electronic, legal and liability

All insurance categories

Household and car insurance

Household, electronic, legal, car and liability

His contract is cancelled by us because he has too many claims

He has extra costs

He does not get a cash back and his costs are the same as they would have been without Friendsurance

Yes, but only once a year

Yes, as often as they want and when they want. The changes are effective on the first day of the month.

Yes, but maximum 4 times a year

The whole group falls apart

My cash back is reduced and I cannot change that

My cash back is reduced unless I connect with someone else. Friendsurance will help me find someone to connect with, or even auto-connect me, if I activated “auto-connect” in my account.

The insurance tax you have to pay

The max. amount you have to pay in case of a claim.

The premium you have to pay each year for your insurance policy

To get a Claim-Free bonus, you sign an additional deductible agreement with Friendsurance

There is not correlation between a deductible and the Claim-Free Bonus

To enable that insurance holders can get a cash back if they are claim free, Friendsurance has to do a change in the insurance contract to a contract with a deductible (Selbstbeteiligung). This alternation means that the yearly insurance fee goes down. The difference between the old fee and the new fee goes into the groups shared pot.

Because we like to get all the personal data from the customer that we can get

So that they can get a cashback also for these types

This allows customers to get an overview which insurances they have and allows us to help the customer to get the insurances they really need.

Mr. Money is a insurance comparison calculator and integrated in our website (new customers)

Mr. Money is another tool used by Friendsurance to handle end-customers

Mr. Money is a direct competition to Friendsurance

directly ask a programmer to fix the problem

don’t do anything because bugs will not be fixed anyway

send an E-Mail to QA (bugs@friendsurance.de) and describe when the problem occurs and in which way and with which browser/devices it can be reproduced.

don’t do anything because the software cannot be changed.

directly ask a programmer to change the software.

ask my team lead and/or Product Management to help understanding the problem and find out its priority.

Once a year in January

Once a year in the summer

Every 6. Month

Every month