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Audience Response to Media Entertainment

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Frage 1 von 53

1

Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?

Wähle eine der folgenden:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Erklärung

Frage 2 von 53

1

Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?

Wähle eine der folgenden:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Erklärung

Frage 3 von 53

1

What happens in the second act of a Hollywood movie?

Wähle eine der folgenden:

  • Intensifying conflict between the protagonist and antagonist

  • The major fight scene between protagonist and antagonist

  • The main conflict of the movie is introduced

  • Reasonable affirmations between protagonist and antagonist decide conflict resolution

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Frage 4 von 53

1

What needs to happen within the first 5 minutes of a Hollywood movie?

Wähle eine der folgenden:

  • Introduce characters

  • Introduce conflict

  • Establish movie location

  • Provide background information for the story

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Frage 5 von 53

1

What type of shot makes the character appear powerful?

Wähle eine der folgenden:

  • Low angle

  • High angle

  • Close shot

  • Medium shot

  • Extreme close shot

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Frage 6 von 53

1

Which of the following is not one of the roles of narrative historically in human society?

Wähle eine der folgenden:

  • Teach social order

  • Transmit cultural history

  • Teach how to behave in society

  • Entertain the masses

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Frage 7 von 53

1

What is the opposition of needs, values, and/or interests?

Wähle eine der folgenden:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Erklärung

Frage 8 von 53

1

The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?

Wähle eine der folgenden:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Erklärung

Frage 9 von 53

1

Where is the thought/message of the story found?

Wähle eine der folgenden:

  • The conflict

  • In the Cliff Notes

  • In the story exposition

  • How the protagonist overcomes his fatal flaw and the antagonist

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Frage 10 von 53

1

The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:

Wähle eine der folgenden:

  • Hero

  • Villain

  • Protagonist

  • Antagonist

Erklärung

Frage 11 von 53

1

Which of the following genres has the highest average box office gross?

Wähle eine der folgenden:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Erklärung

Frage 12 von 53

1

Hollywood filmmakers like to produce movies in which the thought of the movie is:

Wähle eine der folgenden:

  • Complex and insightful

  • Modeled on classic literary ideas

  • Uncontroversial

  • Questioning of the status quo

Erklärung

Frage 13 von 53

1

Which of the following genres appeals to the smallest audience?

Wähle eine der folgenden:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Erklärung

Frage 14 von 53

1

Which of the following is an example of leisure in the life of an average college student?

Wähle eine der folgenden:

  • Going out for coffee with friends

  • Writing a term paper

  • Meeting with a study group

  • Shopping for food

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Frage 15 von 53

1

Motivation is the process by which people learn, over time, how to use media to:

Wähle eine der folgenden:

  • Activate neural processing

  • Seeking information processing

  • Trigger release of neurotransmitters

  • Provide cognitive triggers toward behavior

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Frage 16 von 53

1

Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?

Wähle eine der folgenden:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Erklärung

Frage 17 von 53

1

Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?

Wähle eine der folgenden:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Erklärung

Frage 18 von 53

1

After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?

Wähle eine der folgenden:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Erklärung

Frage 19 von 53

1

JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?

Wähle eine der folgenden:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Erklärung

Frage 20 von 53

1

Perception consists of all the following characteristics, except:

Wähle eine der folgenden:

  • Requires conscious recognition

  • Is a muli-stage process

  • Influenced by long term memory

  • Task focused

  • Occurs outside of consciousness

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Frage 21 von 53

1

In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:

Wähle eine der folgenden:

  • Perceptual priming

  • Perceptual automaticity

  • Alternating attention on perception

  • Perceptual redress

Erklärung

Frage 22 von 53

1

Which of the following is not true of perception?

Wähle eine der folgenden:

  • Perception is emergent

  • Working memory matches sensory cue frequencies to patterns in long term memory

  • Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus

  • It takes place on working memory

Erklärung

Frage 23 von 53

1

When making sense of an image of television, you use all the following visual detection cues except:

Wähle eine der folgenden:

  • Luminescence

  • Brilliance

  • Occlusion

  • Relative size

Erklärung

Frage 24 von 53

1

While you are searching your memory for the answer to this question, what type of attention are you activating?

Wähle eine der folgenden:

  • Alerting

  • Concentrating

  • Orienting

  • Executive

  • Focusing

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Frage 25 von 53

1

Alerting attention is sensitive to all of the following except:

Wähle eine der folgenden:

  • Conflict

  • Movement

  • Voices

  • Edits

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Frage 26 von 53

1

Which type of attention are you using to read this question?

Wähle eine der folgenden:

  • Alerting

  • Concentrating

  • Executive

  • Focusing

  • Orienting

Erklärung

Frage 27 von 53

1

Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?

Wähle eine der folgenden:

  • Alerting

  • Concentrating

  • Executive

  • Orienting

  • Focusing

Erklärung

Frage 28 von 53

1

Which of the following was found about babies watching television?

Wähle eine der folgenden:

  • They didn't know where to look

  • THey maintained focus without looking away

  • Television didn't draw their attention

  • After 15 seconds, they lost interest

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Frage 29 von 53

1

What protocol is used to measure intensity of attention to a television program?

Wähle eine der folgenden:

  • EEG

  • Eyes on screen

  • Secondary Task reaction time

  • fMRI

  • Focus intensity scale

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Frage 30 von 53

1

Which terms best describe the structure of the long term memory system?

Wähle eine der folgenden:

  • Ideas and emotions

  • Nodes and links

  • Chutes and ladders

  • Deposits and storage

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Frage 31 von 53

1

Which memory system is responsible for filtering out extraneous information?

Wähle eine der folgenden:

  • Sensory

  • Working

  • Long term

  • Storage

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Frage 32 von 53

1

Which of the following is true of long term memory?

Wähle eine der folgenden:

  • You store everything you see

  • There is a set of neurons assigned to each memory

  • If you do not access a memory within 3 years, it is erased

  • You only store information that you think is important

Erklärung

Frage 33 von 53

1

The idea that the longer attention is maintained, the less likely it is to be broken is known as:

Wähle eine der folgenden:

  • Attentional inertia

  • Attentional stability

  • Attentional intensity

  • Attentional solidity

Erklärung

Frage 34 von 53

1

What are the two cognitive motivational systems in the limited capacity model?

Wähle eine der folgenden:

  • Preventing and circumventing

  • Reward and punishment

  • Approach and avoidance

  • Restraint and indulgence

Erklärung

Frage 35 von 53

1

According to the Limited Capacity Model, which type of message is remembered better?

Wähle eine der folgenden:

  • Avoidance

  • Automatic

  • Positive

  • Approach

  • Crucial

Erklärung

Frage 36 von 53

1

A joke consists of all the following, except:

Wähle eine der folgenden:

  • A set up

  • A butt

  • A tag line

  • A reversal

Erklärung

Frage 37 von 53

1

Which memory process is limited to 7 +/- 2 items?

Wähle eine der folgenden:

  • Sensory

  • Working

  • Long term

  • Storage

Erklärung

Frage 38 von 53

1

Which memory system is responsible for filtering out extraneous information?

Wähle eine der folgenden:

  • Sensory

  • Working

  • Long term

  • Storage

Erklärung

Frage 39 von 53

1

You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?

Wähle eine der folgenden:

  • Automatic emotional response to stimuli

  • Controlled emotional response to stimuli

  • Automatic emotional response to the message

  • No response because you don't like Samuel L. Jackson

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Frage 40 von 53

1

After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?

Wähle eine der folgenden:

  • Automatic emotional response to the stimuli

  • Controlled emotional response to the stimuli

  • Automatic emotional response to the message

  • No response because you don't like happiness

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Frage 41 von 53

1

In semiotics, a sign is made up of:

Wähle eine der folgenden:

  • A signifier and a signified

  • Meaning elements

  • Structural and contextual meanings

  • Semiological cues

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Frage 42 von 53

1

In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:

Wähle eine der folgenden:

  • Signifier

  • Signified

  • Sign

  • Sinorama

Erklärung

Frage 43 von 53

1

Which memory system is where you do your thinking?

Wähle eine der folgenden:

  • Sensory

  • Working

  • Long term

  • Storage

Erklärung

Frage 44 von 53

1

In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?

Wähle eine der folgenden:

  • Slapstick

  • Puns

  • Autobiographical humor

  • Observational humor

Erklärung

Frage 45 von 53

1

According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?

Wähle eine der folgenden:

  • Sherry, who you all love

  • Tamborini, who's okay

  • Morrison, who you generally dislike

  • McCornack, who you all hate

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Frage 46 von 53

1

According to affective disposition theory, which of the following will result in favorable evaluation of a movie?

Wähle eine der folgenden:

  • The liked character loses out in the end

  • The liked character fails to overcome his fatal flaw

  • The disliked character is punished in the end

  • The disliked character changes dispositions

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Frage 47 von 53

1

Emotional response consists of:

Wähle eine der folgenden:

  • Arousal

  • Arousal + Valence

  • Valence + Bias

  • Disposition bias + arousal

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Frage 48 von 53

1

According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:

Wähle eine der folgenden:

  • Some people are boys and others are girls

  • People have different values

  • Some people don't understand that no one really gets hurt

  • Some people find the Three Stooges ugly

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Frage 49 von 53

1

Which of the following is not one of the moral foundations?

Wähle eine der folgenden:

  • Harm/care

  • Purity/Sanctity

  • Loyalty/In group

  • Justice/Integrity

  • Respect/Authority

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Frage 50 von 53

1

Where would you find an exemplar?

Wähle eine der folgenden:

  • Working memory

  • Sensory memory

  • Long term memory

  • Attentional memory

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Frage 51 von 53

1

"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:

Wähle eine der folgenden:

  • Sensory retrieval

  • Sufficiency principle

  • Information skimming

  • Retrieval equivalency

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Frage 52 von 53

1

All of the following makes information easier to retrieve, except:

Wähle eine der folgenden:

  • Obtainability

  • Exemplars

  • Vividness

  • Recency

  • Frequency

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Frage 53 von 53

1

All of the following are characters of media that contribute to exemplar formation except:

Wähle eine der folgenden:

  • Concrete images

  • Consequential events

  • Rapid sequences of events

  • Emotionally laden events

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