MKTG100 Quiz

1

What are the 5 components of service quality?

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If an individual can only assess the quality of a service after receiving the service, it is known as a-

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The four types of processing are
People Processing
( Mental Stimulus, Creative, Immersive, Intellectual ) Processing
( Information, Investment, Irrational, Inception ) Processing
( Property, Belonging, Possession, Item ) Processing

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Select the 7 main components of the communication process

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AIDA Stands for:
❌
❌
❌
❌

Attention

Affliction

Interest

Information

Desire

Dreams

Action

Affiliation

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The advertising response function means that companies can consistently increase the reach of their advertising if their funds are used correctly

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An advertisement by Nike that promotes their brand as the best brand on the market due to their high quality shoes is an example of

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A service relies on the individuals carrying them out in order to achieve quality, this can be defined as

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A is the most basic benefit a customer is buying from a service. Whereas a is a group of services that enhance or support it.

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3 types of media a company can use

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The promotional mix contains:
( Personal selling, Personal interest, Personal attention, Public selling )
( Sale prices, Sales Promotion, Selling promotion, Sales attention, Promotional activity, Funded promotions )
( Public feedback, Public reliability, Public communication, Public relations, Publicity, Public events )
( Social interactions, Internet advertising, Online interaction, Social Media Campaign, Social Media )
( Advertising, Television footage, Commercials, Radio Broadcasts, Promotions )

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If Coles states they are a better retailer than Woolworths in an advertisement this is known as
advertising

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Kenyon is really cool for making this quiz for you

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The four types of media scheduling are

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If a manufacturer creates interest and desire for their product, resulting in consumers demanding the product from a retailer or supplier, this is known as the-

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A credence quality is a quality that can be assessed by any individual whilst searching for a product or service

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A service is distinguishable from a good because it is _________ in nature, meaning the consumption and production go hand in hand

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One of the service quality gaps is- The gap between what managers think customers want and what customers are told the service provides

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Price strategy orientations are;
( Revenue, Surplus, Mass, Profit, Income ) oriented
( Operation, Organisation, Perishabile, Demand, Precise ) oriented
( Patronage, Attendance, Benefit, Crowd, Direct ) oriented

A quiz for marketing 100 lmao

MKTG100 Quiz

MKTG100 Quiz

What are the 5 components of service quality?

If an individual can only assess the quality of a service after receiving the service, it is known as a-

Select the 7 main components of the communication process

AIDA Stands for: ❌ ❌ ❌ ❌

The advertising response function means that companies can consistently increase the reach of their advertising if their funds are used correctly

An advertisement by Nike that promotes their brand as the best brand on the market due to their high quality shoes is an example of

A service relies on the individuals carrying them out in order to achieve quality, this can be defined as

A is the most basic benefit a customer is buying from a service. Whereas a is a group of services that enhance or support it.

3 types of media a company can use

If Coles states they are a better retailer than Woolworths in an advertisement this is known as advertising

Kenyon is really cool for making this quiz for you

The four types of media scheduling are

If a manufacturer creates interest and desire for their product, resulting in consumers demanding the product from a retailer or supplier, this is known as the-

A credence quality is a quality that can be assessed by any individual whilst searching for a product or service

A service is distinguishable from a good because it is _________ in nature, meaning the consumption and production go hand in hand

One of the service quality gaps is- The gap between what managers think customers want and what customers are told the service provides

AIDA Stands for:
❌
❌
❌
❌

If Coles states they are a better retailer than Woolworths in an advertisement this is known as
advertising