Das ist ein zeitlich begrenztes Quiz.
Du hast 25 Minuten um die 20 Fragen in diesem Quiz zu beantworten.
____________is the buying behavior of final consumers.
Global purchasing
Business buying Behaviour
Reseller buyer behaviour
Consumer buyer behaviour
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
To benefit from understanding consumer problems
To establish competitive advantage
Because It is Interesting
All options are correct
Government Services can be also made better by understanding behaviour of its citizens.
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Consumerism
Social Marketing
De-Marketing
Multi-level Marketing
We are what? we have would ____ be associated with which of the following concepts?
Personality
A persons self-concept
Beliefs
Attitudes
What are the underlying roots of consumerism from following?
The Performance gap
Impersonal and unresponsive marketing
Intrusion of privacy
All the options are correct
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Formal Learning
Informal Learning
Technical Learning
School Learning
The learning of new or foreign culture is known as ____________.
Acculturation
Unculturation
Deculturation
Enculturation
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Rituals
Symbols
Learning
Culture
A television announcement or an advertising in a magazine is a Verbal Symbol.
How Many stages are there in a traditional family life cycle?
One
Three
Five
Six
Empty Nest stage in Family Cycle falls in ________________________
Parenthood
Post Parenthood
Honeymooners
Dissolution
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Objective
Classic
Variable
Subjective
The upper class consists of :-_________________________
Very small percent of the population
Very large percent of the population
50 percent of the population
30 percent of the population
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Social Status
Role
Norms
Power
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Assumptions
Behaviour
None of the Options
Full nest-I consists of ________________________
Married couple with youngest children under 6 years
Married couple with children in the age of 6 to 12 years
Unmarried couples
Married couple with children more than 18 yrs in age
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Customs
Values
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Family
Educational Institutions and House of worship
Mass Media & Virtual Communities