Pardot Consultant 2

What report allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects.

What report allows you to see how successful or active a form has been on your site?

What can the GoToWebinar do?

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Open Rate（開封率）

Multivariate Tests（マルチバリエイトテスト）

Marketing Calendar（マーケティングカレンダー）

Layout（レイアウト）

Identified Visitors（アイデンディフィードビジターズ）

Grading（グレーディング）

Profiles（プロファイル）

Following Field（連動項目）

Domainkeys （ドメインキー）

Delivery Rate （到達率）

Default Role （デフォルトロール）

Custom Role （カスタムロール）

Criteria （クライテリア）

SP16 トピック
データコンプライアンス: Cookie の有効期間の指定

SP16 トピック
Engage for Gmail: Gmail での見込み客の詳細へのアクセス

SP16 トピック
Salesforce コネクタ: 見込み客の自動マージおよび削除

SP16 トピック
Salesforce コネクタ: 最後に更新されたレコードの同期

SP16 トピック
リスト: セグメント化ルールと動的リストのプレビューの表示と共有

What will undelete a prospect?

If the deleted prospect is imported into Pardot with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

How can you send an automated email to a prospect after they fill out a form?

Using an Automation Rule
Using a Completion Action
Using a Segmentation Rule
None of the above

Completion actions are retroactive?

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Conversions report
Form report
Prospect lifecycle report
List email report

A user needs to be able to import and export lists. What user role do you give them?

What does a marketing user have access to in Pardot?

Creating new lists, forms, landing pages and send list emails.
Can only import prospects
Can see users and groups
Prospect management
None of the above

If a prospect clicks on a custom redirect after filling out a form, will the prospects assigned Pardot campaign change?

You want to export a list of prospects, but you only need the default fields. What can you use?

Use the Simple Export option
Use the Express Export option
Copy and paste the information from the Prospect table into Excel.
You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Implement a blended lead scoring and grading system
Create more clear calls-to action
Create a drip campaign

How can you delete a prospect?

You can't delete prospects.
Through the prospect table actions.
Through a completion action.
Through an automation rule.

Completion actions only affect prospects not visitors?

What are 3 webinar connectors Pardot offers?

WebEx
Adobe Connect
ReadyTalk
GoTo Webinar
AnyMeeting

When are visitors converted to prospects?

When they run through completion actions
When an automation rule runs
When a prospect fills out a form or form handler
When the prospect visits a Pardot landing page

How can you preview/test matches for automation rules before you run them?

Use the automation preview option.
Create a list and see how many prospects are affected.
Run the automation rule to see how many matches there are.

What happens if a prospect is removed from a drip program and later added back?

added back?
Prospects can't be added to drip campaigns after they have been removed.
They will skip the first step and move to the second step.
They will resume the drip where they left off
They will start the drip campaign again.

Does an automation rule ever match a prospect more than once?

Yes, automation rules run every time.
No, an automation rule will only affect a prospect one time

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Visitor Filters
Completion Actions with a filter
An Automation Rule
Add rules to the Pardot tracking code.

What activities are completion actions available for?

Files
Forms
Custom Redirects
Page Actions
Emails
Automation Rules

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Data.com connector
A third-party tool
Pardot API
Pardot form handlers
This is not possible

What does the Data.com connector allow you to do?

Sync all your prospects to Salesforce
Connect with your meeting software
Quickly jump into the Data.com results for a prospect or their company

What can the GoToWebinar do?

Allow you to view prospects who cancelled their registration
Display registrations and attendance as activities
Register prospects for GoToWebinar events
Register filtered prospects.
All of the above

Why should you set a form to Always Display?

To get a higher form conversion rate
To always show the form when someone returns to the page.
To prevent spammers from filling out the form
To ensure the prospect gets scored and graded.

What report allows you to see how successful or active a form has been on your site?

Campaign Reports
Landing Page Reports
Form Reports
Conversion Reports
None of the above

A sales manager, just converted a lead to a contact in SFDC, but none of the lead's Pardot information transferred over. How do you address this?

Make sure the scoring fields are mapped to the correct SFDC fields.
Reset the password and security token for the Salesforce connector
Check the error logs for the Salesforce connector
None of the above.

When do prospects sync to your CRM?

When the prospect fills out a form on a landing page
When a prospect has been assigned to a user or queue.
When the prospect has a lead score greater than 50
When the prospect visits a landing page
When a prospect is created manually in the Pardot database.

What are 3 social posting connectors Pardot offers?

Twitter
Facebook
Instagram
Snapchat
Linkedin

Can you tie multiple Salesforce accounts to one Pardot account?

Yes, but it's not available for Pardot standard accounts
Yes, you just add a new connector.
No, you can only sync to one Salesforce account.

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

How can you ensure your email doesn't get stuck in spam?

Create a text version of the email
Create clear calls-to-action
Add domain keys and SPF
Create mobile-friendly version of the email
Remove the unsubscribe from the email

How do you use an automation rule to opt out prospects?

Change prospect field value: 'Do Not Email' to 'Do Not Email
Change prospect field value to Opt-out
You can't use an automation rule to opt-out prospects.

You want to track prospects that click on a banner ad. What do you use?

Creating or marking an opportunity as lost will result in the change of a prospect's score

How can an admin find the number of mailable prospects in their database?

View all Segmentation lists
View the sync queue
Navigate to the prospect list and select "Mailable Prospects"
Navigate to the overview section

How long does it take a drip program to start after unpausing it?

Within 2 minutes
Instantly
Within an hour

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

Set them up as a one-to-one email user only
Set them up as a Marketing user and then control how many emails can be sent.
You can't send one-to-one emails out of Pardot.
Set them up as a Sales user in Pardot

How can a Prospects score be changed?

How can you set a prospect's first touch campaign

Using completion actions.
Using segmentation rules
Using automation rules.
none of the above.

What are 2 ways to define a user's role?

How can an action be applied to a prospect who views a specific page of a website?

Through page actions
Through automation rules
Through completion actions
Through scoring
None of the above

Engagement Studio

概要

Engagement Studio

3つの機能

Engagement Studio

Sales Cloud Engageとの連携

WebEx コネクターの概要

GoToWebinar コネクターの概要

ReadyTalk コネクターの概要

Pardot　LPのメリット

フォームレポート
概要

Landing Page Report
概要

フォームレポート統計値

ドリッププログラムの一番最後にメールを追加した場合

Creating or marking an opportunity as lost will result in the change of a prospect's score

You must manually link a Pardot prospect to an opportunity.

To have opportunity syncing turned off for your Pardot account, you must contact the Pardot support team

Importing prospects into Pardot will cause them to sync with Salesforce after import.

What causes a prospect records to sync from Pardot to the CRM

If a prospect exists in Pardot with an assigned user, but a record with a matching email address can't be found in your CRM, Pardot will create a new record in your CRM.

What user actions will cause a prospect to sync to your CRM?

What does not cause a prospect record to sync between Pardot and your CRM?

What causes a sync from the CRM to Pardot?

Leads with invalid email addresses in Salesforce will sync to Pardot

Salesforce campaigns do not have a one-to-one relationship with Pardot campaigns.

You can create Salesforce campaigns in Pardot

Where will you see the action criteria to Add to Salesforce campaign?

Will inactive Salesforce campaigns sync with Pardot?

prospect email
送信方法

2つ

You can add a prospect to a list by using an automation rule?

Email Template（イーメールテンプレート）

Audit　とは

プロスペクトレコード
とは

Overview とは

Overview　のリンク

プロスペクトがフォームの入力後にカスタムリダイレクトをクリックした場合、プロスペクトに割り当てられた Pardot のキャンペーンは変更されますか？
答えを 1 つ選んでください。

プロスペクトのスコアは何によって変動しますか？
答えを 2 つ選んでください。
A. 手動
B. 完了アクション
C. セグメンテーションルール
D. プロファイル

メール送信可能なプロスペクトの数をデータベースで確認するには、Administrator ユーザーは
何をすればよいですか？

A. プロスペクトリストに移動し、[Mailable Prospects] を選択する
B. すべてのセグメンテーションリストを参照する
C. 同期のキューを参照する
D. 概要セクションに移動する

Pardotのキャンペーンレポートを「先月」という条件で絞り込むと、何が表示されますか？
答えを 2 つ選んでください。
A. [Prospects] 列に、そのキャンペーンで先月作成されたすべてのプロスペクトが表
示される
B. [Prospects] 列に、そのアカウントで先月割り当てられたすべてのプロスペクトが表
示される
C. [Assigned Prospects] 列に、そのキャンペーンで先月割り当てられたすべてのプ
ロスペクトが表示される
D. [Assigned Prospects] 列が [Prospects] 列の一部になる

Web サイトの特定のページを表示したプロスペクトにアクションを適用するにはどうすればよいですか？
答えを 1 つ選んでください。
A. ダイナミックリストにアクションを追加する
B. ランディングページに完了アクションを追加する
C. ページアクションを使用する
D. プロスペクトにタグを追加する

メールレポートで大事な指標はなんですか？

動的コンテンツのデータ形式

オペレーショナルメールとは
Operational Email

例

ペレーショナルメール　手順
Operational Email

Good Dataに

反映できるPardotデータ

反映できないPardotデータ

WebEx コネクター
フィルターがかかった従業員を登録する場合

SPF レコードの設定

スコア
Eメールの開封

日次配信メールで設定できるのは
スコア？

ソーシャル投稿
画像投稿に対応している