Business/Economics (Marketing HT16) Karteikarten am Part 3: Chapter 11: Managing the Communications Mix, erstellt von John Runestam am 23/09/2016.
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Erstellt von John Runestam
vor fast 8 Jahre
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Schließen
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Erstellt von John Runestam
vor fast 8 Jahre
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Marketing Communications Mix
The 5 Tools
Sales Promotion
Advertising
Direct Marketing
Media
Message
Vad behöver man ta hänsyn till när man skapar en Communications Mix?
Marketing Communications (planning)
Marketing Communications (manage)
IMC
MCPF
CRM
SMART Goals
Marketing Communications Objectives
Marketing Communications Strategy
Stakeholder
DRIP
Media Framentation
Audience framentation
Direct-response (DR) media
