What does trade dress protect?
The distinctive slogan of a good or service
The distinctive appearance/image of a good or service
The distinctive name of a good or service
What portion of the license agreement specifies the exact begin and end dates of the contract?
License Grant
Term
Warranties and obligations
Restrictions and requirements
When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they are credible and
resourceful.
innovative.
neutral.
trustworthy
The selection of a particular entertainer to endorse a new product should be directly linked to the company's
distribution.
profitability.
image.
personality.
What should every sports organization do before registering a trademark?
Hire “logo cops” to look for counterfeit merchandise
Conduct a trademark search for conflicting or similar marks
Develop a licensing program
Offer guidelines for consumers on how to distinguish real products from fake
What does the license grant portion of the license-agreement specify?
The exact beginning and ending dates of the contract and processes for contract renewal
Procedures to review the licensee’s work
Properties being licensed and types of merchandise to be produced
Details regarding payment
