Chad Collins
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SEM II 2.08 Objective Pretest

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Chad Collins
Erstellt von Chad Collins vor fast 8 Jahre
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SEM II 2.08 Objective Pretest

Frage 1 von 5

1

A characteristic of a full-service advertising agency is that it contains a

Wähle eine der folgenden:

  • creative department.

  • television studio.

  • printing facility.

  • talent agency.

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Frage 2 von 5

1

The main characteristic of a full-service advertising agency is that it

Wähle eine der folgenden:

  • does not limit its services to promotion.

  • does not provide services to individuals.

  • specializes in providing creative services.

  • specializes in buying media time and space.

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Frage 3 von 5

1

One reason why many businesses contract with advertising agencies is to obtain

Wähle eine der folgenden:

  • marketing strategies.

  • free publicity.

  • copywriting services for advertising scripts and press releases.

  • operational advice,

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Frage 4 von 5

1

One of the benefits to a business of using an advertising agency is that the

Wähle eine der folgenden:

  • business can promote its products less expensively.

  • agency has an objective view of the marketplace.

  • business will not need to prepare a promotional budget.

  • agency may represent one of the business's competitors.

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Frage 5 von 5

1

Which of the following is a factor that businesses often consider when selecting advertising agencies:

Wähle eine der folgenden:

  • Accounting system

  • Performance record and success with pervious clients

  • Work environment

  • Staff organization

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