Chad Collins
Quiz von , erstellt am more than 1 year ago

SEM II 2.09 Objective Pretest

452
0
0
Chad Collins
Erstellt von Chad Collins vor fast 8 Jahre
Schließen

SEM II 2.09 Objective Pretest

Frage 1 von 12

1

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

Wähle eine der folgenden:

  • Promotional mix

  • Corporate accounting system

  • Inventory levels

  • Organization's size

Erklärung

Frage 2 von 12

1

Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)

Wähle eine der folgenden:

  • pricing document.

  • policy guide.

  • advertising tool.

  • operating system.

Erklärung

Frage 3 von 12

1

Which of the following is an example of coordinating promotional activities:

Wähle eine der folgenden:

  • A business advertises a product and mails free samples to consumers.

  • A business develops an annual schedule for window displays.

  • A famous athlete endorses a product in television and magazine ads.

  • Members of the distribution channel share advertising costs.

Erklärung

Frage 4 von 12

1

A business coordinates its advertising, visual merchandising, and special events in order to

Wähle eine der folgenden:

  • develop policies.

  • forecast sales.

  • attract customers.

  • improve relations.

Erklärung

Frage 5 von 12

1

When should sport/event organizers consider hiring a promotional agency?

Wähle eine der folgenden:

  • Before corporate sponsors have been secured

  • If a large event, like a concert, is scheduled in many cities over time

  • After a small event has established a positive reputation

  • Upon hiring additional personnel to oversee promotional efforts

Erklärung

Frage 6 von 12

1

A business that uses advertised specials to attract customer interest should use store displays to __________
that interest.

Wähle eine der folgenden:

  • reinforce

  • overcome

  • surmount

  • displace

Erklärung

Frage 7 von 12

1

Which of the following might a business lose if it fails to inform its employees about the goods and services
being promoted:

Wähle eine der folgenden:

  • Sales

  • Image

  • Basics

  • Credit

Erklärung

Frage 8 von 12

1

Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?

Wähle eine der folgenden:

  • Spread out promotional funds

  • Reach a large audience

  • Maintain appearances

  • Keep employees occupied

Erklärung

Frage 9 von 12

1

A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?

Wähle eine der folgenden:

  • Publicity

  • Advertising

  • Research

  • Personal selling

Erklärung

Frage 10 von 12

1

When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?

Wähle eine der folgenden:

  • Concepts

  • Objectives

  • Forecasts

  • Techniques

Erklärung

Frage 11 von 12

1

For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?

Wähle eine der folgenden:

  • Radio stations are charging more.

  • Suppliers want more coverage.

  • Consumers want more coupons.

  • Competitors are spending more.

Erklärung

Frage 12 von 12

1

A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?

Wähle eine der folgenden:

  • $262,500

  • $255,000

  • $250,000

  • $265,500

Erklärung