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Title tag
Tradigital marketing
Traffic
Trail
Transactional advertising
Transference effect
Transition phase
Transmedia social games
Trial phase
Two-step flow model of influence
Uploading functionalities
Urban legends
URL
User forums
User galleries
User-generated content campaign
Validation impulse
Vehicle
Verbatims
Verification
Vertical networks
Viewthrough
Viral spread
Virtual good
Virtual world
Voting campaigns
Weak ties
Web crawlers
White hats
Wiki
Word-of-mouse
Word-of-mouth (WOM) communication
Word-phrase dictionary
