Which is a question that a business should ask when evaluating the performance of its marketing plan?
Is it feasible to expand the business?
Are the purchasing policies appropriate?
Are the objectives being achieved?
Is the record-keeping system efficient?
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
Operating expenses
Rate of depreciation
Fixed costs
Return on investment
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
Analyze the situation
Revise the sales forecast
Develop a mission statement
Blame the competition
When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
Sales marginally exceed goals.
Economic conditions change.
Market trends remain consistent.
Service levels are satisfactory.
A business that continuously monitors its marketing plan should take corrective action during which situation?
Output is equivalent to product demand.
Sales objectives are met for three consecutive months.
Performance does not meet the established standards.
Competitors are not meeting their quotas.
