Marketing Mix

Product development

Product Line

Product Mix

Unique Selling Point (USP)

Product differentiation

Product Portfolio Analysis

Boston Matrix

The Product Life Cycle

Promotion

Sales Promotion

Promotional activities

Direct Selling

Merchandising

Advertising

Public Relations

Branding

Promotional Mix

Pricing stratergies

Price skimming

Penetration pricing

Price Leader

Price taker

Pricing tactics

Loss Leaders

Psychological pricing

Price elasticity of demand

Price inelastic demand

Price elastic demand

Distribution channel

Direct sale

Intermediaries

Business to Business Markets

Business to consumer markets