A. Traffic type

B. Language

C. Device Category

B and C

A, B, and C

A. product SKU(s)

B. purchase amount

C. billing city

D. tax amount

E. credit card number

A. When one goal completion leads to another.

B. When one traffic source results in a later goal completion through another traffic source.

C. an AdWords view through conversion.

D. When an AdWords visitor returns to the site directly to convert.

gclid=

_ga=

userid=

clickid=

utm=

The session happened in the same browser on the same device.

The sessions happen on the same day.

The sessions happened in the same browser.

The sessions occur within 30 minutes of each other.

A. View filters

B. Advanced Segments

C. Report filters

D. Custom Dimensions

A. You can add Google Analytics tags to your site without editing site code.

B. You can add AdWord tags to your site without editing site code.

C. You can add non-Google tags to your site without editing site code.

D. You can change configuration values in your mobile app without rebuilding a new binary.

E. All of the answers are correct.

A. Location and Language reports.

B. Frequency and recency reports.

C. Intelligence events

Source/Medium report

A. To look more closely at traffic to a specific subdomain.

B. To look more closely at traffic to a specfic part of a site (a page or selection of pages).

C. To limit a user's access to a subset of data.

D. A and C only

E. A, B, and C

A. Bounce rate

B. Avegage session duration

C. Pageviews

D. Conversion rate

A. Annotations

B. Intelligence Events

C. Real-Time

D. Secondary Dimensions

E. Advanced Segments

A. Changing the sampling rate in your view settings.

B. Adjusting the session timeout control.

C. Adjusting a control in the reporting interface for greater or less precision.

D. You cannot adjust the sample rate.

A. Behavior - New vs. returning report

B. Behavior - Frequency and Recency report

C. Interests - Affinity categories report

D. All traffic - Referrals report

E. Ecommerce - Sales performance report

A. You must have at least 500 sessions from AdWords ad clicks in the GA view over the past 30 days.

B. You must modify your tracking code to support Smart Goals data collection.

C. You must enable Smart Goals in your property settings.

D. The selected GA account must have at least 1000 pageviews over the past 30 days.

A. Remarketing

B. Interest Categories

C. Demographic reporting

D. B and C only

E. A, B, and C

A. Real Time reporting

B. Segmentation

C. View filters

D. Multi-Channel Funnels

A. Assisted Conversion Value

B. Conversion Rate

C. First Interaction (Click) Conversions

D. None of these metrics

A. The percentage of visits that result in a site registration.

B. The percentage of visits that contain only one page view.

C. The percentage of visits during which visitors spent at least two minutes on the site.

D. Conversion rate

E. All of these could be measured by defining a goal in GA.

A. There was a misspelling in the URL of the goal definition.

B. The tracking cide is missing from the conversion page.

C. The match type in the goal definition is incorrect.

D. No URL destination goals have been defined.

E. All of these answers apply.

A. Any search engine traffic that is not from Google.

B. AdWords Campaign traffic.

C. Website referrals

D. Social media referrals

A. Custom dimensions

B. Goal tracking

C. Data import

D. Custom channel groupings

A. E-commerice platforms

B. Moblile applications

C. Online point-of-sale systems

D. A and B

E. A, B, and C

A. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

B. Do visitors usually start my conversion process from the first step or somewhere inthe middle?

C. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

D. Are there any steops in my conversion process that don't perform well on mobile devices compared to desktop devices?

E. All of these can be answered using the goal flow report.

A. Email traffic will always appear as referral and can not be treacked spertately.

B. Email is a default medium in Google Analytics and will automatically appear in your reports.

C. Email traffic can be tracked using manual tagging with UTM parameters.

A. Sessions with Search: The number of sessions that used your site's search function at least once.

B. Search Exits: The number of searches made immediately before leaving the site.

C. Time after Search: The amount of times users spend on your site after performing a search.

D. Search Refinements: The number of times a user searched again immediately after performing a search.

E. All of the above

www.example.com/thankyou.html

www.example.com/thankyou/php

www.example.com/thakyou/receipt.php

All of these would trigger a goal conversion

Session (metric) / Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Sessions (metric) / City (dimension)

All the answers are valid dimensions and metric combinations.

A. You can target customers who have previously been to your site with customized creatives.

B. You can create remarketing lists without making any changes to your existing GA tag.

C. You can create remarketing lists based on custom segments and targets, for esample users whove been to our site more than once in a 30 day period.

A and C

A, B, and C

The set of rules that determine which AdWords ads are credited with a conversion.

The set of rules for assigning sessions to new vs. returning users.

The set of rules that deternime how credit for sales and conversions is assigned to tourchpoints in conversion paths.

The set of rules for assigning specfic interest categories to each session.

Page tracking hit

event tracking hit

ecommerice tracking hit

all of these are hit types tracked in GA.

The tracking code has been altered and is reporting incorrectly.

There is a new referral source that is directing a lot of new traffic to the site.

There is unidentified referral traffic that is likely bot traffic.

New pages or subdomains have been recently indexed in organic search.

All of these answers are good reasons

Bounce rate > 90%

Bounce rate < 90%

% New visits > 90%

Average session duration > 5 minutes.

None of these answers

Segments are filters that permanently change your data.

Segments let you isolate and ananlyze your data.

You can use segments to build custom Remarketing lists.

Segments represent either a subsets of sessions or subsets of users.

A. You can compare behavior metrics for groups of users like Converters vs. non-Converters.

B. You can analyze your users and /or their sessions according to single or multi-session conditions.

C. You can isolate and analyze specific conversions paths using conversion segments.

D. You can permanently modify the data in your view, for example excluding internal or bot traffic.

A, B, and C

A, B, C, and D

Users can create an account on your wevsite and log in on all types of devices.

Users can navigate between your website and multiple subdomains within one session.

Users must navigate to a 3rd party shopping cart domain to complete a purchase.

You have content thtat displays on another domain through an iFrame.

Ecommerce reports

Multi Channel funnels reports

Interests reports

Goals reports

Campaigns reports

A. Immediately select it in the Acquisition Overview and Channels reports.

B. Apply it retroactively and see historical data classified by your new channel definitions.

C. Change how reports display your data, without changing the data itself.

A and C

A, B, and C

The visitor's session expires after 30 minutes of inactvity.

The visitor's session expires after 5 minutes of inactivity.

The visitor's session expirers once the Visitor has exited your site.

Google Analytics doesn't keep track of seesions by default.

Some visitors may have javascript disabled.

Some visitors may be blocking cookies.

Clicks and sessions are different metrics.

All of these

Visits

E-commerce coversion rate.

Page Value

Bounce rate

Pages / Visits

By turning auto tagging on.

Analytics will track visits coming from any campaign automatically.

By manually tagging the destination URLs of the campaign.

It is not possible to track visitors coming from non AdWords campaigns.

First Interaction model

Last interaction model

Last non-Direct Click model

Linear model

You are possible tagreting the wrong audience who is not as interested in your product.

The navigation between the second and third steps of the purchase process could be improved.

You should consider directing traffic through a different entrance point for your goal.

all of the answers

A. Pageviews

B. Events

C. Transactions

A and B

A, B, and C

Use Google Tag Manager for your anaylitics tracking.

Be able to generate your own unique IDs.

Create a new Analytics account for User ID reporting.

All of these answeres

To show which goals are bringing in the most revenue.

To evaluate the interaction and contribution channels in the conversion/purchase cycle for your site.

To ananlyse the funnel steps for multiple goals.

To see which cannels resulted in the highest number of pageviews.

Last Interaction model

First Interaction model

Linear model

Last non-Direct Click model

Time lag in-between goal completions

Lag on the load time of the site

Time lag in-between the original session and the goal completion

Time lag in-between page view during the goal completion

Parameters that are added to custom campaigns in order to correctly track the preformance of these campaigns in your analytics reports.

Parameters that are added to your website source code that allow Analytics to identify traffic coming from Adwords campaigns.

Parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic.

Parameters that are added to your site for Event tracking.

Location

Campaign medium

Device Category

Interest Category

Bid adjustment

Keyword

Invalid click

Destination URL

TrueView Video ad

A. Go to Audience > Mobile > Overview. Add a secondary dimension showing traffic type in order to see the traffic coming from paid search.

B. Go to Aquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile.

A and B

In Analytics you can only see traffic coing from desktop or from Mobile/Tablet together. There is no way you can see mobile traffic only.

You should use manual tagging in order to track all of your advertising campaigns. example: Adwords or Facebook

You should use manual tagging for any non-AdWord custom campaigns.

You should use manual tagging to track only AdWord campaigns.

You haven't implemented Goal or ECommerce

You haven't enabled demographic data

You are not using Google Tag Manager

You are not using Content Experiments

You haven't set up Goal Funnels

A. Send data to GA from any web-connected device.

B. Send dtat to GA from a kiosk or point of sale system.

C. Upload aggregated data tables to GA

A and B

A, B, and C

A. Goals

B. Segments

C. Custom reports

B and C

A, B, and C

Assigning a goal value allows you to track actual revenue from your conversions.

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your websitie.

Campaign Name

Campaign Medium

Campaign Content

Campaign Source

All of these are required

Creating a new dashboard to report only on that goal page

Adding the conversion ID to the tracking code on the goal page

Editing the view Goals and specifying the request URI of the conversion page

Adding the E-commerce code to the goal page.

You can create your own custom channel grouping in addition to the default MCF grouping.

The channel lables that your see in MCF reports are defined as part of the MCF Channeling Grouping.

When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.

all of the above are true

A. Device Category

B. Landing Page

C. Campaign

A and C

A, B, and C

A. Exclude visits from a particular IP adress

B. Replace complicated page URLs with readable text strings

C. Modify historical data

A and B

A, B and C

Core Reporting API

Embed API

Managment API

You cannot access this data with an API

1

2

0

5

a) All of these answers are correct.

b) traffic by time of day

c) traffic by device category

d) traffic by marketing channel

e) traffic by geography

a) Segmentation can help you find the underlying causes of changes to your aggregate data.

b) Segmentation allows you to isolate and analyze subsets of your data.

c) Segmentation should generally not be used without Real-Time reporting.

d) Segmentation is a technique that should only be used by experienced analysts.

e) a and b.

f) b and c.

g) a and d.