The supply of oranges used by Coca-Cola has a three-month growing season, but orange juice production is year-round. Therefore, producing orange juice with a consistent taste year-round is complex. How does Coca-Cola deal with this complexity and keep their orange juice taste consistent?
An orange juice decision model was developed that combines detailed data on the 600+ flavors that make up an orange.
A decentralized data model was developed to respond to consumer preferences.
Legacy systems were replaced with data silos to manage big data.
A data governance program was implemented to ensure that juice preferences are achieved.
Ad-hoc requests for specific data from a database or warehouse are called ___________.
Unplanned reports
Relational reports
Volatile
Queries
________ tools and techniques process data and do statistical analysis for insight and discovery.
Operational intelligence
Business intelligence
Information accessibility
Information fluidity
When customer X calls an organization’s customer service center, the service representative has access to a complete history of X’s previous calls, as a list of the services X has purchased, and customer profitability score. All of this information is up-to-date and is accessed from the company’s _________.
Management information system
Transactional database system
Active data warehouse
Online transaction processing system
________ processes move data from databases into data warehouses or data marts, where the data are available for access, reports, and analysis.
Big data analytics
Data mining
Extract, transformation, load (ETL)
Data de-duplication
All of the following are examples of the influence of social, mobile, and cloud technologies except ________.
Connections and feedback via social networks have changed the balance of influence.
Customers expect to use location-aware services, apps, alerts, social networks, and the latest digital capabilities at work and outside work.
Customer loyalty and revenue growth depend on a business’ ability to offer unique customer experiences that wow customers more than competitors can.
Consumers are less likely to trust tweets from ordinary people than recommendations made by celebrity endorsements.
Which of the following is not a consequence of poor quality or dirty data?
The company loses sales or customers
Information workers are constrained in their jobs
Decision makers face too much uncertainty to make intelligent decisions
The company faces data ownership problems
Big data are what high-volume, mostly text data are called.
The greatest strategic advantage of cloud solutions is that they increase an organization’s , or ability to quickly implement IT for competitive advantage.
____________ software enables users to analyze data from various dimensions or angles, categorize them, and find correlations or patterns among fields in the data warehouse.
NoSQL
Hadoop
Nexus
Data are worthless if you cannot analyze, interpret, understand, and apply the results in context.
Improperly managed or destroyed business records become ________.
liabilities
archives
breach of contracts
lawsuits
Relational databases store data in tables consisting of columns and rows, similar to the format of a spreadsheet.
After data are extracted from a database and processed to standardize their format, they are then loaded into a ________ and ready for analysis.
Data warehouse
Synchronized, low-latency system
Decision support system
DBMS
Organizations that cannot afford the cost of a data warehouse, but want the benefits of online analytic processing invest in ___________.
spreadsheets
big data
text mining
data marts
All of the following are factors contributing to the increased use of BI, except:
Smart devices and demand for 24/7 access to insights
Proprietary information systems
Cloud-enabled BI and analytics
Increased amounts of data
Software as a service (SaaS) apps are typically accessed over a network using a Web browser (no hardware or software to install) and paid for by a fixed subscription fee or on a per-use basis.
The success of any data-driven initiative, such as marketing campaigns, depends on ________.
Enterprise data governance
Customer loyalty
Cost control
Project management
With text analytics, information is extracted out of large quantities of various types of textual information. Which of the following is not one of the steps involved in text analytics described in your text?
Visualization - translating text data to graphic format (e.g. charts, graphs) for effective reporting
Exploration of documents for preliminary categorization or identification of common topics
Preprocessing of documents to standardize content as much as possible
Categorization and modeling of document content using statistical models and business rules
When workflows are digital, productivity increases, costs decrease, compliance obligations are easier to verify, and green computing becomes possible.
Business Intelligence is crucial becuase
It is related to ALL business functions in an organization
It is required to run a business successfully
It provides a company with a source of competitive advantage
ALL of the above
Traditional databases are not well suited for managing unstructured data such as customer comments and tweets.
In the food industry, ________ is required to comply with food safety regulations that require being able to trace contamination problems back to a particular processing plant and even back to the farm.
data governance
IT-business alignment
data architecture
a technology audit
Big data analytics has increased the demand for data scientists.
Because cloud is still a relatively new and evolving business model, the decision to select a cloud service provider should be approached with even greater diligence than other IT decisions.
Which of the following is not a risk associated with cloud-based BI?
Slower response time
Security risk
Backup risk
Increased costs
Enterprises use real-time data from tweets and sensors to gain insight into their customers' interests and preference.
