Natalie Balzert
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IS 383 Quiz am IS 383 Chapters 6,7,9 , erstellt von Natalie Balzert am 11/03/2017.

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Natalie Balzert
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IS 383 Chapters 6,7,9

Frage 1 von 25

1

Recommendation engines proactively identify products that ________.

Wähle eine der folgenden:

  • have a high probability of being something the consumer might want to buy

  • people don’t know they want

  • capture people’s attention with eye-catching POS displays

  • are suggested by employees

Erklärung

Frage 2 von 25

1

A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.

Wähle eine der folgenden:

  • Subscriptions

  • Licensing fees

  • Advertising

  • User fees

Erklärung

Frage 3 von 25

1


The most popular commercial search engines, Google and Bing, are based on ________ technology.

Wähle eine der folgenden:

  • meta-search

  • crawler

  • directory

  • semantic

Erklärung

Frage 4 von 25

1


________ search listings are a form of advertising and are purchased from search engine companies.

Wähle eine der folgenden:

  • Paid

  • Informational

  • Organic

  • Transactional

Erklärung

Frage 5 von 25

1


With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.

Wähle eine der folgenden:

  • Traditional; social

  • Print; digital

  • Digital; print

  • Social; traditional

Erklärung

Frage 6 von 25

1


Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.

Wähle eine der folgenden:

  • search engine results pages

  • direct to consumer sales channels

  • organic search listings

  • search engine optimization

Erklärung

Frage 7 von 25

1

According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

Wähle eine der folgenden:

  • contests

  • conversations

  • corporate culture

  • tagging

Erklärung

Frage 8 von 25

1

A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.

Wähle eine der folgenden:

  • Groundswell services

  • Crowdsourcing

  • Social monitoring services

  • RSS technology

Erklärung

Frage 9 von 25

1

A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.

Wähle eine der folgenden:

  • an enterprise mashup

  • social apps

  • RSS technology

  • social bookmarks

Erklärung

Frage 10 von 25

1


Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.

Wähle eine der folgenden:

  • popularity

  • relevancy

  • structure

  • user satisfaction

Erklärung

Frage 11 von 25

1

With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.

Wähle eine der folgenden:

  • CRM

  • ERP

  • KM

  • SCM

Erklärung

Frage 12 von 25

1

Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.

Wähle eine der folgenden:

  • Standard operating procedures

  • Compliance systems

  • Strategic marketing plan

  • Quality control

Erklärung

Frage 13 von 25

1

Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.

Wähle eine der folgenden:

  • Logistics management

  • HR

  • Online transaction processing

  • Data accuracy

Erklärung

Frage 14 von 25

1

SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.

Wähle eine der folgenden:

  • extranet

  • intranet

  • cloud

  • legacy

Erklärung

Frage 15 von 25

1

Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.

Wähle eine der folgenden:

  • product-centric

  • customer-centric

  • upselling

  • cross-selling

Erklärung

Frage 16 von 25

1


________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.

Wähle eine der folgenden:

  • Enterprise social

  • Social markets

  • Knowledge management

  • Collaboration tools

Erklärung

Frage 17 von 25

1


__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.

Wähle eine der folgenden:

  • CRM

  • ERP

  • KM

  • SCM

Erklärung

Frage 18 von 25

1


Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.

Wähle eine der folgenden:

  • Supply chain management (SCM)

  • Process management

  • External systems

  • Integration

Erklärung

Frage 19 von 25

1


Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.

Wähle eine der folgenden:

  • Administrative

  • Accounting

  • Quality control

  • Organizational

Erklärung

Frage 20 von 25

1


HR apps are leased in __________ arrangements.

Wähle eine der folgenden:

  • Social networks

  • ERM

  • SaaS (Software as a Service)

  • Virtual

Erklärung

Frage 21 von 25

1


________ is a document used to communicate the company’s goals and the actions needed to achieve them.

Wähle eine der folgenden:

  • Strategic plan

  • Mission statement

  • Organizational chart

  • SOP

Erklärung

Frage 22 von 25

1


Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?

Wähle eine der folgenden:

  • Integration is achieved connections to central data repositories that enable them to synch and share the latest data.

  • Integration is achieved by connecting wired and wireless computer networks so they can share applications.

  • Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.

  • Integration is achieved by using cloud computing.

Erklärung

Frage 23 von 25

1

At what level are decisions made that set or impact the long-term direction of the entire organization?

Wähle eine der folgenden:

  • Strategic level

  • Operational level

  • Managerial or administrative level

  • Executive level

Erklärung

Frage 24 von 25

1


The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?

Wähle eine der folgenden:

  • Internal data

  • External data

  • Vendor data

  • Administrative data

Erklärung

Frage 25 von 25

1


When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.

Wähle eine der folgenden:

  • Enterprise systems

  • Legacy systems

  • Network solutions

  • Custom built software apps

Erklärung