is the most challenging and complex part of marketing.
For most products, distribution accounts for about percent of total marketing costs.
Distribution is one of the and parts of marketing.
Because a free enterprise economy is based on the matching of , distribution is essential to the effectiveness of free enterprise.
Distribution as a part of the marketing mix involves used to make the product available to customers.
The success of a product or a business is usually influenced by many other .
A producer has to be concerned about where the product is produced, and where it will be .
The oldest and most basic part of marketing is .
The amount of satisfaction a consumer receives from the consumption of a particular product or service is .
Businesses that apply the marketing concept will fail if each company involved in distribution does not follow the
All of the following are distribution decisions except
When will each activity occur?
What characteristics of the product or service will affect distribution?
Who is responsible for planning and managing the distribution process?
What aspects of the distibution process will be described in promotional efforts?
All products and services require a .
What producers develop and what customers need often
A accumulates products from a number of manufacturers and makes them available in one location to give consumers adequate choice and variety.
A channel of distribution is necessary to move the from the place where it is produced to the place where it will be consumed.
Most businesses sell their products to a number of customers who purchase the quantity they need for personal consumption.
A is most often selected when consumers are located in a small geographic area.
Channel management is most effective when members work .
When products and services are exchanged, they move through a
In the exchange between each channel member may be responsible for completing some of the marketing functions in addition to distribution.
Managing a channel of distribution is the responsibility of the .
The technology that allows for the efficient exchange of information among departments in a company is known as .
The can be shifted or shared, but they cannot be eliminated in a channel of distribution.
Wholesalers do not work as frequently with as they do with manufacturers and retailers.
The advantage of is that they can sometimes complete the distribution activities at a lower cost than either manufacturers or retailers.
accumulate the products of many manufacturers, develop appropriate assortments for their customers, and distribute products to them.
Small and medium-sized businesses use wholesalers because they need effective methods to compete with large businesses.
Export and import firms are examples of
Wholesalers can use technology to provide services to their customers.
A wholesaler becomes part of a channel of distribution when
there are too many retailers for a manufacturer to serve efficiently
a retailer works with a large number of producers
the wholesaler is able to complete a large number of marketing tasks that manufacturers or retailers do not want to perform
all of the above
A wholesale member club targets
small businesses
employees of large businesses and organizations
individual consumers
Wholesale businesses owned by producers or retailers to provide distribution services to members are known as
Primary customers of are individuals purchasing to meet their own needs.
Retailers purchase products from
store large amounts of inventory of products so customers will have a variety of product choices and ready availability if they decide to purchase.
offer a wide variety of choices from many product categories.
Businesses that offer services as their primary business are considered to be
involves selling directly to the consumer at home rather than requiring the consumer to travel to a store.
Because retailers must appeal to all types of consumers, they try to the amount of technology used in the business.
An important way of categorizing retailers is by the types of offered.
The owner of a franchise that develops a basic business plan and operating procedures for the business is the .
The elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy are known as
Retailers offering products from on merchandise category or closely related items are
Another name for physical distribution is
Physical distribution includes transportation, storage, and as the product moves through the channel of distribution.
Products are often grouped into large units for and then divided into smaller units for display, sale, storage, or use.
are particularly useful for carrying a large quantity of heavy, bulky, products that need to be delivered quickly.
is the best choice for delivering products long distances rapidly.
are expensive to construct and can be difficult to maintain.
Most products are delivered from the manufacturer to the final customer using .
An should identify how much of each product is being sold and how rapidly.
The most flexible major transportation method is
A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used is a
