Pass the GA IQ Exam for Certification

the analysis of quantitative data from your business

a process of continual improvement of the online experience

the analysis of qualitative data from your business

the analysis of data from your business and the competition

all of these answers are correct

(a) numeric, (b) continual change, (c) customers, (d) audience

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

(a) numeric, (b) continual improvement, (c) customers, (d) audience

(a) quantitative, (b) continual change, (c) customers, (d) outcomes

Document your technical infrastructure

Implement Google Analytics

Create your implementation plan

Define your overall measurement plan and business objectives

Implement Google Analytics

Create your implementation plan

Define your overall measurement plan and business objectives

Maintain and refine your plans

Document your technical infrastructure

collecting user information for sales teams to connect with potential leads

selling products or services

encourage engagement and frequent visitation

all these options are equally relevant as business objectives for content publishers

the DoubleClick third-party cookie

Google Tag Manager

survey data filled out by users

Information that you upload from your CRM

The AdWords first-party cookie

when encrypted

in custom campaigns only

never

Google Analytics does not keep track of sessions by default

The visitor’s session expires after 5 minutes of inactivity

The visitor’s session expires once the visitor has exited your site

The visitor’s session expires after 30 minutes of inactivity

Intelligence

Real-Time

Conversions

Content

users and sessions

cohorts and interactions

registered users and browsers

purchasers and browsers

The reports generated by users over a specific period of time

Interactions or hits from a specific user for all time

Interactions or hits from a specific user over a defined period of time

A group of users getting together in person to discuss analytics

15 minutes

30 minutes

45 minutes

59 minutes

Real-Time

Intelligence

Annotations

secondary dimensions

table sort

primary dimension

secondary dimension

table filter

pivot table

The games on your site are highly interactive.

A typical session on your site involves filling out at least 3 forms.

The default session timeout length is set dynamically by Google Analytics and you cannot change it.

The average length of videos on your site is 35 minutes.

The average article on your site takes 4 minutes to read.

Configuration, Prozessing, Reporting, and Recollection

Configuration, Collection, Progressing, and Reporting

Collection, Configuration, Processing, and Reporting

Collection, Processing, Continuation, and Reporting

reporting

replication

collection

configuration

calculation

analysis

certification

processing

Ecommerce transaction

none of these answers is correct

social interaction

pageview

event

Pageviews

Events

Reservations

Transactions

transforms the raw data from Collection using the Configuration settings

collects the data from Analytics tracking code added to a website, mobile application or other digital environments.

lets you access and analyze your data using the Reporting interface

lets you adjust Configuration settings before data is collected

adjusting a control in the reporting interface

adjusting the session timeout control

adding a segment to your report

any of these actions will adjust the sample size

User > Session > Interactions

Sessions > Visitors > Interactions

Sessions > Users > Interactions

Interactions > Users > Sessions

Your historical site performance

Third-party industry benchmark data

Internal expectations from your business leadership

A random guess

exports the collected data into a Google Spreadsheet

organizes the collected data into pivot tables

organizes the collected data within database tables

samples the data immediately

Channel Groups

Content Groups

Custom Reports

Filters

Goals

Javascript Customization

sampling

retrieval

expediency

configuration

before documenting your business objectives

after implementation planning

when it’s convenient for your IT team

during measurement planning

Real-Time

Secondary dimensions

Analytics Intelligence

Annotations

Server redirects

Query string parameters

Flash and AJAX events

Responsive web design

all of these answers are correct

Java Script

Adjax

Phython

Php

Flash

Ruby

Coco

Unix

User activity on a website

User activity on a mobile website

User activity on a mobile application

User activity on a gaming console

User activity on any digitally connected device

Campaign Tracking paramenter

JavaScript tracking code

none of these would be appropriate

Google Analytics mobile SDK

Measurement Protocol

any of these would be appropriate

Campaign Tracking parameter

JavaScript tracking code

Google Analytics mobile SDK

just after the opening <head> tag

just before the closing </head> tag

just after the opening <footer> tag

just before the closing </footer> tag

connects data to your specific Google Analytics account

sends data back to your Google Analytics account for reporting

tracks changes in your AdWords account

identifies new and returning users

uses the IP address of a device that accesses the site

uses the city, state and country of a visitor that access the site

creates anonymous unique identifiers using third-party cookies

creates anonymous unique identifiers using first-party cookies

By detecting what city, operating system and browser the hits come from

By setting a unique ID for the device that is attached to each hit

By grouping together all hits that are collected within a 30 minute time period

Google Analytics is not able to detect if a group of interactions are from the same user device

replace complicated page URLs with readable text strings

report on only a subdomain or directory

include only traffic coming from a particular campaign

exclude visits from a particular IP address

You will need to configure your goals in the unfiltered view

Without one unfiltered view, you will not be able to use a filter for multiple views

An unfiltered view ensures that the original data can always be accessed

There is no reason to maintain an unfiltered view

One account, one property, no views

One account, two properties

One account, one property, two views

One account, one property, one view, because you can’t use Google Analytics to track the mobile app

To look more closely at traffic to a specific part of a site (a page or selection of pages)

To limit a user’s access to a subset of data

To track domains that belong to another account

To look more closely at traffic to a specific subdomain

Create a new view and apply an advanced filter that deletes page data outside the subdirectory

Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

Create a new web property and add the new tracking code to the pages on the subdirectory

View → Account → Property

Property → Account → View

Account → View → Property

Account → Property → View

If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.

To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.

Once a view is deleted it can be restored using the trash can feature.

When a new view is created, it will show the historical data from the first view you created for the property.

including data

excluding data

exporting data

changing how data looks in reports

secondary dimension

motion chart

plot rows

pivot table

date comparison

Date comparison

Table filter

Table sort

Plot rows

Primary dimension

Secondary dimension

Pie chart

Pivot table

Location reports

Language

Frequency & Recency reports

New vs. Returning report

Engagement reports

Browser & OS reports

Mobile reports

Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”

Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Page Value

Bounce Rate

Revenue

ROI

Margin

Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric

Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric

Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric

You cannot see this information in any Acquisitions reports.

Visits from Google AdWords campaigns that have auto tagging enabled

Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging

Visits from all links tagged with the parameter utm_medium=cpc

Visits from all links tagged with the utm_campaign parameter

Keyword report

Affinity Categories

Search Engine Optimization report

Site Search report

how users search your site

traffic coming from search engines

traffic coming from Google organic search

traffic coming from Google paid search

Location reports

Language

Frequency & Recency reports

New vs. Returning reports

Engagement reports

Browser & OS reports

Mobile reports

Search

Acquisition

Audience

Conversion

Behavior

button click response time

how quickly images load

All of these are tracked by the Site Speed reports.

page-load time for a sample of pageviews on your site

how quickly the browser parses a page and makes it available for user interaction

Date comparison

Table filter

Table Sort

Plot rows

Primary dimensions

Secondary dimensions

Pie chart

Pivot table

Location reports

Language

Frequency & Recency reports

New vs. Returning reports

Engagement reports

Browser & OS reports

Mobile reports

All Pages

Content Drilldown

Landing Pages

Exit Pages

Site Speed

Site Search

Events

All Pages

Content Drilldown

Landing Pages

Exit Pages

Site Speed

Site Search

Events

A report title must be entered

Multiple report tabs must be created

Multiple metric groups must be created

At least one metric must be added

At least one dimension must be added

A report filter must be applied

the account administration settings

the reporting interface

the SDKs

an API

automate complex reporting tasks

automate your tracking code customizations

retrieve Google Analytics data for use in your own applications

build your own dashboard with Google Analytics data

the start and end dates

the name of the standard report you wish to use

which metrics to display

the ID of the account view that the data should be retrieved from

adding a segment to your report

adjusting the session timeout control

adjusting a control in the reporting interface

specifying the sample size when querying the API

utm_campaign

utm_term

utm_source

utm_medium

utm_content

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks

www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

utm_adgroup

utm_content

utm_campaign

utm_source

to generate a URL with tracking parameters

to optimize landing pages

using the URL builder is required in order to track AdWords visits

to generate the URL tracking parameters that need to be appended to an organic search result

utm_ad

utm_medium

utm_creative

utm_content

Source and Medium

Source, Medium, Campaign, and Ad Content

Campaign and Medium

Campaign and Ad Content

search

referral

cpc

organic

email

display

ppc

(none), when the traffic source is “direct”

utm_content, utm_campaign

utm_source, utm_medium, utm_campaign

utm_source, utm_conten

utm_campaign, utm_adgroup, utm_term

Banner ads

AdWords campaigns

Referrals

Organic search traffic

Non-AdWords CPC campaigns

Email campaigns

Audience

Organic Search

Conversion

Display

Email

Email

Example.com

Search

Google

Display

Email

Conversion

Google

Example.com

All of these are mediums.

Display

Direct

Social

Organic

Behavior

Conversion

Audience

Admin

Acquisition

The percentage of visits that contain only one pageview

The percentage of visits during which visitors spent at least two minutes on the site

The percentage of visits that result in a site registration

Conversion rate

All of the above

The percentage of sessions that result in a site registration

The percentage of sessions that are unique

The percentage of sessions which contain three or more pageviews

The percentage of sessions during which users spend at least 2 minutes on the site

To determine the conversion rate

To calculate ecommerce metrics

To determine the popularity of each of your pages

To attribute monetary value to non-ecommerce conversions

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

Do visitors usually start my conversion process from the first step or somewhere in the middle?

All of these can be answered using the goal flow report.

0

1

2

5

bounce rate

conversion rates

conversion paths

a list of transactions

ecommerce revenue

www.example.com/thankyou.html

www.example.com/thankyou/receipt.php

www.example.com/receipt/thankyou.php

www.example.com/thankyou.php

Match type: Equals to; URI pattern: /thankyou

Match type: Begins with; URI pattern: /thankyou

Match type: Equals to; URI pattern: www.mysite.com/thankyou

Match type: Begins with; URI pattern: www.mysite.com/thankyou

Revenue per Click

Bounce Rate

Average Order Value

Ecommerce Revenue

Goal Revenue

To attribute monetary value to a non e-commerce site

To calculate e-commerce metrics

To determine the popularity of webpages

You must assign a goal value in order to track conversions

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

Do visitors usually start my conversion process from the first step or somewhere in the middle?

All of these can be answered using the goal flow report.

1

2

0

5

bounce rate

conversion rates

conversion paths

a list of transactions

ecommerce revenue

www.example.com/thankyou.html

www.example.com/thankyou/receipt.php

www.example.com/receipt/thankyou.php

www.example.com/thankyou.php

Match type: Equals to; URI pattern: /thankyou

Match type: Begins with; URI pattern: /thankyou

Match type: Equals to; URI pattern: www.mysite.com/thankyou

Match type: Begins with; URI pattern: www.mysite.com/thankyou

Revenue per Click

Bounce Rate

Average Order Value

Ecommerce Revenue

Goal Revenue

To attribute monetary value to a non e-commerce site

To calculate e-commerce metrics

To determine the popularity of webpages

You must assign a goal value in order to track conversions

There was a misspelling in the URL of the goal definition

The tracking code is missing from the conversion page

The match type in the goal definition is incorrect

No URL destination goals have been defined

A website page viewed by the user once they have completed a desired action

a KPI

A page that has given you revenue

The most popular page on your site

Adding the e-commerce code to the goal page

Adding the conversion ID to the tracking code on the goal page

Dragging the goal page onto a Standard Report

Specifying the conversion page in your view settings within Google Analytics

You must have Ecommerce reporting implemented.

You must set up a Goal for the conversion.

You must set up each of the three pages as a funnel step in the Goal settings.

None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

which users are likely to convert

which interactions should be used to calculate conversions

which users spend the most time on your home page

which page or screen is the first of a user’s visit

an offline sale

an online sale

a view of the home page

All of these are mirco conversions for this site.

Use of the “customize your watch” tool

receiving a product inquiry

a completed sales transaction

collecting a lead

a click on a “buy” button

all of the above

A potential customer visits a lead form, but doesn’t fill it out or submit it.

A potential customer fills out and submits a lead form.

A potential customer downloads a spec sheet for one of your machines.

A potential customer signs up for your weekly newsletter.

A potential customer joins your social media community.

Occurs when someone completes an action that’s important to your business

Is your highest converting campaign

Always occurs prior to a micro conversion

Is a large revenue sale that is directly attributable to a display campaign

Occurs when over 50% of visitors buy an item

secondary dimensions

Intelligence

Annotations

Real-Time