Identifying market segments helps a business to develop which factors appropriately?
Marketing strategies
Economic forecasts
Organizational records
Leadership styles
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
Isolated
Niche
Individual
Mass
Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?
Target auditing
Market planning
Income segmenting
Niche marketing
When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
Accessible
Undifferentiated
Concentrated
Inflexible
A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
Demographic
Geographic
Ethnicity
Values
Businesses that segment the market based on psychographics are grouping people according to which attribute?
Education
Lifestyles
Marital status
Occupation
