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Mindmap
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Ro Fernandez
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Whats postmodernism?
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postmodernism
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Ro Fernandez
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8431058
mind_map
2017-04-05T00:43:26Z
New Marketing
Postmodern
Marketing
7 (+1) characteristics - based on new believes and a new reality and vision of our
society
Marketing & Advertisement is a non-personified message aimed at a target audience through various
mass media with the purpose of presenting and promoting goods, services, ideas. Advertising creates
awareness, and brings from likeliness and preferences to conviction and persuasion to purchase. The
more creative the idea of a commercial is the greater impact it will cause and more customers will be
attracted to share the information with others. In this way, people become a part of information spread,
too. An advertising campaign of a certain product with involvement of various mass media intensifies the
influence and brings to success. In other words, various promotion methods support one another working
in the same direction.
Customers
needs
Philip Kotler
-https://www.youtube.com/watch?v=sR-qL7QdVZQ
Creates life
styles
We are what we buy (who are we and our
style)
Art
Persuation
Fragmentation
Desdiferentation
Hiper-real
Cronologic or
temporal
distorsion
Pastiche
Anti-fundamental or Paanoia
Pluralism
Ethic
Groups with strong believes of whats ethic-or not
Everything is possible! It's more t 1 solution
no ordering system exists, so a search for order is fruitless and absurd.
to combine, or "paste" together, multiple elements.
“pasted” elements of previous genres and styles of literature to create a new narrative voice
refuse to respect traditional methods
Using technology to create exitment and awearness
According to his logic, society has moved beyond capitalism into the information age, in which we are
constantly bombarded with advertisements, videos, and product placement.
In this literary the author may jump forwards or backwards in time, or there may be cultural and
historical references that do not fit.
Autenticity and creative
Inspired on important past moments and looking forward for the future.
No jerarquias or traditional methods
No more social, political... standars
irony + humor
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8431058
mind_map
2017-04-05T00:43:26Z
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