If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
0
1
2
3
Sharing a Custom Report will share the data in that report.
Which of these represents the hierarchical stucture of a Google Analytics account?
View > Account > Property
Account > Property > View
Property > Account > View
Account > View > Property
"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
Attributuion Modeling
Channel Groupings
Multi-Channel Funnels
Conversion Tracking
"Which data table display compares report metrics to the website average?"
Pivot
Percentage
Performance
Comparison
Which report shows which pages on our site get the most traffic and highest engagement?
Activite Users report
Frequency and Recency report
All Pages report
Engagement report
Which of these is NOT possible when you link your AdWords account to Google Analytics?
can I Import Analytics goals and transactions into AdWords as conversions
Create remarkeing lists in Analytics to use in AdWords campaigns
Adjust keyword bids inside Google Analytics
View AdWords click and cost data alongside your site engagement data in Google Analytics
Custom Dimensions can be used as which of the following?
Secondary Dimensions Standard reports
Primary Dimensions n Custom reports
Secondary dimsions in Custom reports
all of the above
i would guess all of aove, checking
Which campaign is NOT standard in GA?
utm_source
utm_medium
utm_content
utm_adgroup
"Which of these could NOT be tracked using Goal in Google Analytics?"
Signing up for a newsletter
Customer's lifetime value
Making a purchase
Watching a video
What is a "secondary dimension" in GA?
A visualization that allows you to understand the impacts of your data.
An additional dimension you can add to a report for more specific analysis.
An additional metic you can add to a report for more specific analysis.
An additional widget you can add to a dashboard for more specific analysis.
Which of these can you NOT share using the Solutions Gallery?
Custom reports
goals
segments
custom dimensions
Custom Reports will NOT let you do what?
Create a report with custom metrics
pair metrics and dimensions of different scopes
Use multipul dimensions together in the same report
Use a Custom Dimension as a primary dimension
Auto-tagging is used to collect data from which kinds of traffic?
AdWords campaign traffic
Website referral traffic
social media traffic
Search endgine traffic other than Google
Smart Goals are created automatically by Google's machine-learning algorithms.
What are the four scope levels avalible for dimensions and metrics in GA?
Hit-level, session-level, product-level, or suer-level scope
Event-level, session-level, transaction-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
What is required for userID tracking users across different devices?
Google Tag Manager
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
All of the above
To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
The Measurement Protocol
Data Import
Browser cookies
The Network Protocol
"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Which of these are required for Multi-Channel Funnels?
Goals or Ecommerce
In-page analytics
Custom Dimensions
Advertising Features
Filters may be applied retroactively to any data that has been processed.
Which type of Custom Report shows a static sortable table with rows of data?
flat table
Map Overlay
Pivot table
explorer
What will happen if you install the same default tracking code on pages with different domains?
Analytics will not associate these user and sessions with any domain
Anyalytics will associate these user ans sessions with a single domain
Anaytics will alert you about duplicated data collection
Analytics will associate these users and sessions with their respective domains
By default, which of these is NOT considered a "medium" in Google Analytics?
Google
Organic
referral
cpc
Which of these would prevent data from appearing in a Custom Report?
You've applied too many dimensions to the Custom Report
You've appled a filter that filters out all of your data
You haven't shared that Custom report with users in the same view
You've applied too many metrics to the Custom Report
Filters let you include, exclude, or modify data you collect in a view.
Which reports require you to activate Advertising Features?
Real time reports
geo reports
cohort Analysis reports
Demographics and interests reports
What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
User
Product
Hit
Session
Which of these is NOT a valid metic-dimension combination?
Session / Source
Time on Page / Device Type
Total Events / User Type
Sessions / bounce rate
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
Which reports show websites that send traffic to your pages?
Demographics
All Traffic
Geo
Behavior
Which kids of hits does Google Analytics track?
Page-tracking hit
Event-tracking hit
Ecommerce tracking hit
How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
last click attribution
Primary conversion
assisted conversion
second-to-last-click attribution
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Last-click attribution
Assisted conversion
Second to last click attribution
Which of these is a scope for Custom Metrics?
Event
Which of these is NOT a benefit of Remarketing in Google Analytics?
Create remarketing listis without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
Allow customers to reorder an item they have previously purchased
Show customized ads to customers who have previously visited your site
What is a "dimension" in Google Analytics?
A report that offers information about your audience.
An attribute of a data set that can be organiszed for better ananlysis.
The total amount of revenue a business has made in a given date range.
A comparison of data between two date ranges.
Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
Users who returned an item they purchased
Users who viewed product detail pages
Users who viewed your homepage
users wo viewed a search result page on your website
What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
utm=
urlid=
gclid=
adid=
Which report would you use to determine where users start or exit the conversion funnel?
Cohort Analysis report
Treemaps report
Goal Flow report
User Timings report
When will the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user adds an item to an online shopping cart
Every time a user loads a webpage with embedded tracking code
Every time a user searches on a website
Every time a user clicks a video on a website
Which of these CANNOT be collected by the default Analytics tracking code?
Browser language setting
User's favorite website
Page visits
Device and operating system
Which tags does Google Analytics recommend to accurately track campaigns?
Campaign, Content, and Term
Medium, Source, and Campaign
Medium, Source, and Content
Source, content, and Term
What would you set up to collect how many comments user posted to a webpage on your site?
Custom metric
Calculated Metric
Custom channel Groupings
Custom Dimension
Which of these criteria CANNOT be used to create a Custom Segment?
Sequences of user actions
Metrics
Dimensions
Ad type
How would your reduce the time it take to compile reports in Google Analytics?
Remove any Secondary Dimensions you have added to the report
Choose "Faster response" in the sampling pulldown menu
Choose "Greater precision" in the sampling pulldown menu
Remove any filters you have added to the view
"If a filter excludes data from a view, that data can never be recovered for that view."
Which of these is NOT a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non converters
You can permanetly modify the data in your view
You can isolate and analyze specific conversion paths using conversion segments
You can analyze users by single or multi-session conditions
"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
Site Search
Search filters
Enhanced Ecommerce
Which report helps identify which browsers may have had problems with your website?
The Browser & OS report
The Source/Medium report
The Active users report
New vs returning report
Which four parameters can you include with an event hit for reporting?
Event, Category, Action, Lable
Category, Action, Lable, Unique Events
Category, Action, Lable, Total Events
Category, Action, Label, Value
"Which report helps you determine the percent of your site traffic that has visited previously?"
New vs Returning report
Referrals report
Sales Performance report
Frequency & Recency report
"You can only apply a Custom Dimension to data that was collected after you created the dimension."
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Filter 1: include Brazil or Argentina
filter 1: include Brazil > Filter 2: include Argentina
Filter 1: Exclude Peru or Bolivia
Filter 1: Include Argentina > Filter 2: Include Brazil
By default, Google Analytics can only collect behavioral data from web-connected systems.
What four types of Goals are available in Google Analytics?
Pageview, Event, Transaction, social
Destination, Events, Pageview, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior with past data collected
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Custom include a filter with field "Campaign Name" and pattern "back to school"
Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"
Custom Include filter with filed "Page Title" and pattern "back to school"
Views can include website data from before the view was created.
"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
Source, Medium, Campaign, and Ad content
campaign and Ad content
source and Medium
Campaign and Medium
If you want to track users and sessions across multiple domains, what must you set up?
Ad Exchange Linking
AdWords Linking
Data IMport
Cross-domain tracking
You cannot change the session default session timeout duration in GA.
What is a "metic" in GA?
The numbers in a data set often paired with dimensions
A dimension that can help you analyze site performance
A segment of data separated out in a report for comparison
The dates in your date range
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
/ordercomplete/index.html
/ordercomplete.php
/order/complete.php
/ordercomplete/thank_you.html
Which report shows the percentage of traffic that has visited your site before?
All traffic > Referrals report
Interests > Affinity categories report
Behavior > Frequency and Redency report
Behavior > New vs returning report
Which of these channels is NOT included in the default Channels report?
Organic Search
Display
Device
Direct
Which of these user characteristics CANNOT be used to crreate a Custom Segment?
Users that viewed a page on your website and then watched a video
Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Users who have children
By default, which of these is NOT considered a "source" in Google Analytics?
Email
googlemerchandisestore.com
