3.3.1: Setting marketing objectives

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Marketing, marketing model, technology affecting marketing, ethical marketing, competitiveness, market positioning, marketing objectives, market share, market growth, sales growth

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Marketing:

Marketing Model:

How Technological Developments Affect Marketing Decisions:

Ethical Marketing:

Competitiveness:

Measure of Market Competitiveness:

Market Positioning:

How Marketing Can Boost Competitiveness:

Marketing Objectives:

Typical Marketing Objectives:
(Quantitative)

Typical Marketing Objectives:
(Qualitative)

Influences on Marketing Objectives:

Market Share:

Market Growth:

Sales Growth: