Erstellt von Ashleigh-Jade Jones
vor mehr als 7 Jahre
|
||
Segmenting The Market:
Demographic Segmentation:
Socio-economic Group:
Behavioural Segmentation:
Benefits of Market Segmentation:
Drawbacks of Market Segmentation:
Market Targeting:
Market Positioning:
Marketing Aim:
Niche Marketing:
(Advantages/Disadvantages)
Mass Marketing:
(Advantages/Disadvantages)
Economies of Scale: