Name the advantages of Ethnography
Can provide context for behaviours
Can experience the feelings alongside the participants
Reveals qualities of group experience that other forms of research cannot
Can account for the complexity in group behaviour
Name the disadvantages of Ethnography
The researcher must be highly trained
Takes time to build trust with a society
The gatekeeper may not be a trusted member of society
There can be some bias generated from the researcher
Time Consuming
What are the advantages of document analysis?
Access to inaccessible subjects
Quicker to collect
Large sample size
Cost effective
Good quality and exceptional data
What are the disadvantages
Time-consuming
Can be viewed as subjective
Secondary data
What are the advantages for Qualitative Questionnaires?
Can reach a large sample in a short amount of time
Practical
Results can be easily quantified
Easy to conduct
What are the disadvantages of questionnaires?
Answers are vague and don't allow a deeper insight
Participants may complete it quickly with minimal thought or seriousness
What are the advantages of Interviews?
Rich sources of data
Flexible, so that questions can be asked to probe
Allow a more in-depth investigation
can see body language
What are the disadvantages of interviews?
can be difficult to maintain control
Need to ensure that all areas are covered
Participants may provide a lot of irrelevant information
Difficult to analyse
What are the advantages of focus group?
interviewer facilitates the conversation
interviewer plays a big role in the conversation
Free open conversation allows participants to give more information from another's point
What are the disadvantages of focus group?
Participants may be reluctant to share more personal views
Dominant participants may run the conversation and other may just agree
researchers bias
