Erstellt von Marika J
vor mehr als 7 Jahre
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Corporate entrepreneurship (or intrapreneurship) is the process whereby an individual or a group of individuals, in association with an existing organization, create a new organization or instigate renewal or innovation within that organization
Entrepreneurship vs Intrapreneurship
Manager vs Entrepreneur vs Intrapreneur
Innovation = invention + championship
You should do what you love, and love what you do
"Creativity is located in neither the creator nor the creative product, but rather in the interaction between the creator and the field's gatekeepers who selectively retain or reject original products"
Studies have found a number of attributes associated with creative output by individuals, including divergent thinking ability, self-confidence, diverse expertise, and a problem-finding orientation
Resistance is, in fact, a form of feedback, often provided by people who know more about day-to-day operations than you do.
Reorganization is usually feared, because it means disturbance of the status quo, a threat to people’s vested interests in their jobs, and an upset to established ways of doing things. For these reasons, needed reorganization is often deferred.
Dominant logic covers “standard” beliefs and practices in the organization/society (common views on employees, customers and competitors, standard procedures, established business model)
Corporate entrepreneurship is, however, a risky proposition. New ventures set up by existing companies face innumerable barriers, and research shows that most of them fail. Emerging businesses seldom mesh smoothly with well-established systems, processes, and cultures.
Understanding motives
¥ Visibility
¥ Sense of power (access to resources)
¥ Desire to be associated with success; participate in «the ownership of the project»
¥ May be a part of KPIs (e.g., for innovation team leaders)
¥ Enjoy the challenge of overcoming others’ opposition
¥ Personal (inherent) interest in the issue
¥ Desire to see more changes, avoid routine work