Dan Peachey
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AS - Level Business studies (Unit 11- The Marketing Environment) Quiz am Unit 11- The marketing environment, erstellt von Dan Peachey am 11/05/2017.

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Dan Peachey
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Unit 11- The marketing environment

Frage 1 von 20

1

Giving you the actual figures, so you can make a comparison

Wähle eine der folgenden:

  • Relative numbers

  • Absolute numbers

  • Index numbers

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Frage 2 von 20

1

When the figures are not shown, but you can see how the values relate to each other- Index numbers

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 3 von 20

2

Wähle von der Dropdown-Liste, um den Text zu vervollständigen.

Tabulated data: When you have worked out the mean, ( Mean, Mode, Table, Median ), mode, range and the ( Average, Range, Table, Index ) of the numbers

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Frage 4 von 20

1

Index numbers: They give the researcher a picture of the change in a group of variables over time

Klicke und ziehe, um den Text zu vervollständigen.

    Relative
    Absolute
    Average

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Frage 5 von 20

1

Many businesses complying to supply goods to numerous consumers. sometimes called 'price takers'. E.g. fruit and vegetable markets

Wähle eine der folgenden:

  • Monopolistic competition

  • Perfect competition

  • Oligopoly competition

  • Monopoly competition

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Frage 6 von 20

1

Fülle die Lücke, um den Text zu vervollständigen

competition: A few large dominant businesses- each business knows that its actions will affect other businesses. E.g. Motor vehicle manufacturing and food

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Frage 7 von 20

1

Monopoly competition: A market in which only one business operates. The business has significant control and power to set prices. E.g. internet, landline and water providers

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 8 von 20

1

What types of integration are used in business?

Wähle eine oder mehr der folgenden:

  • Horizontal integration

  • Left integration

  • Right integration

  • Diversification

  • Forwards vertical integration

  • Backwards vertical integration

  • Side integration

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Frage 9 von 20

1

Increasing the sales of an existing product in its current market and taking sales away from competition

Wähle eine der folgenden:

  • Product development

  • Diversification

  • Market development

  • Market penetration

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Frage 10 von 20

1

Entering new markets with new products is known as?

Wähle eine der folgenden:

  • Diversification

  • Market development

  • Product development

  • Market penetration

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Frage 11 von 20

1

The dominant company in the market- usually the firm with the highest sales- Market leader

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 12 von 20

1

Market Followers- These are firms that seek a 'quiet life'- knowing that they lack the size or drive to become market , they often seek to make enough profit to survive.

Klicke und ziehe, um den Text zu vervollständigen.

    Leader
    Challenger
    Nicher
    Follower

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Frage 13 von 20

1

Fülle die Lücke, um den Text zu vervollständigen

Market - Smaller, but sometimes very profitable businesses that operate in a narrowly defined segment of the market

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Frage 14 von 20

1

Which of these taxes is added to the price of most products before purchase?

Wähle eine oder mehr der folgenden:

  • Value added tax (VAT)

  • Corporation tax

  • Income tax

  • National insurance tax

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Frage 15 von 20

1

The rate at which the general level of prices for goods and services is rising, and consequently, the purchasing power of currency is falling

Wähle eine der folgenden:

  • Exchange rates

  • Interest rates

  • Inflation

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Frage 16 von 20

1

What is the current interest rate? (the interest rate being the cost of borrowing money)

Wähle eine der folgenden:

  • 0.5%

  • 1.5%

  • 2%

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Frage 17 von 20

1

Wähle von der Aufklappliste, um den Text zu vervollständigen.

These involve quotes and tariffs that come into operation when the UK trades with countries outside of the ( EU, UK, US )

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Frage 18 von 20

1

Fülle die Lücke, um den Text zu vervollständigen

The sales of goods act- This states that goods must be of merchantable quality, and as described by the manufacturer

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Frage 19 von 20

1

Office of trading- This agency oversees consumer protection in the UK on a national level- offering advice to consumers and where necessary, prosecuting companies that are thought to be adopting unfair practices.

Klicke und ziehe, um den Text zu vervollständigen.

    Fair
    Correct
    Equal
    Just

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Frage 20 von 20

1

Which company monitors all advertisement media, except that on television and radio- to ensure that it is 'legal, decent, honest and truthful'.

Wähle eine der folgenden:

  • Advertisements Standards Authority (ASA)

  • Office of Fair Trading

  • The Independent Television Commission (ITC)

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