As interviews are social interactions= less valid;1 Leading questions Influence through body language, facial expression, tone of voice Interviewer may indentify too closely with interviewee 2 artificial conditions 3 big status difference=less valid Eg age gender etc 4 cultural differences Eg different meanings to a word 5 social desirability 6 interviewee may feel pressure to answer q's

Young people-less intellectual+ linguistic skills Training needs to be more thorough as they don't keep to the point Knowledge of interview spreads=invalid data Permission may be hard to get Eg to interview a teacher needs permission from local authority Schools may be reluctant as interview may disrupt lessons or they may disagree with topic Parents permission required However a hierarchy can work in their favour

structured interviews; 1 Training is straightforward+inexpensive Cheap+ quick Large amounts of data Quantitative data 2 high response rate=repres but those willing to P will be similar=unreres 3 standardised+repeatable=reliable

Unstructured interviews; Advans; 1Allows rapport 2 gives the interviewee freedom to express their opinion 3 allows the researcher to check their understanding + allows the interviewee to check their understanding of Q 4 flexible 5 the sociologist can explore unfamiliar topics