11117038
Frage 1
Frage
Which of the following is not a major step in information processing?
Antworten
-
attention
-
interpretation
-
exposure
-
All of the given answers are steps in information processing.
Frage 2
Frage
Which of the following is not an element of relationship marketing?
Antworten
-
developing a core product around which to build customer relationships
-
pricing in a manner that encourages loyalty
-
engaging in internal marketing in order to perform well for customers
-
All of the given answers are elements of relationship marketing.
Frage 3
Frage
A problem of which the consumer is not aware is:
Antworten
-
a situational problem.
-
a potential problem.
-
a manifest problem.
-
none of the given answers.
Frage 4
Frage
For a target market using a brand first, outlet second decision sequence, a manufacturer should not:
Antworten
-
use brand availability advertising.
-
develop brand image management.
-
use more exclusive distribution.
-
None of the given answers are correct
Frage 5
Frage
Sensory discrimination refers to:
Antworten
-
individuals' tendencies to rely on one sense mode.
-
the lack of just-noticeable differences between the various sense modes.
-
the ability of an individual to distinguish between similar stimuli.
-
none of the given answers.
Frage 6
Frage
The ability of an individual to distinguish between similar stimuli is:
Antworten
-
called sensation differentiation.
-
very highly developed in most consumers.
-
called just definite differentiation.
-
called sensory discrimination.
Frage 7
Frage
The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?
Antworten
-
Repeat purchase often results in brand loyalty.
-
Brand loyalty implies a psychological commitment to the brand.
-
Repeat purchase may exist because there is only one brand in that product category.
-
Brand loyalty is biased.
Frage 8
Frage
Which of the following are not examples of an external information source listed in the text?
Antworten
-
friends, family
-
consumer groups, government departments
-
sales staff, advertising
-
All of the given answers are external information sources.
Frage 9
Frage
Which of the following is not a VALS segment?
Antworten
-
experiencers
-
believers
-
activists
-
makers
Frage 10
Frage
Which of the following is not a decision retailers face when using price advertising?
Antworten
-
what verbal statements should accompany the price information
-
whether comparison or reference prices should be used
-
how large a price discount should be used
-
All of the given answers are decisions retailers face
Frage 11
Frage
Which of the following is not a major step in perception?
Antworten
-
attention
-
analysis
-
exposure
-
interpretation
Frage 12
Frage
Which of the following is not a stimulus factor that influences attention?
Antworten
-
position
-
contrast
-
isolation
-
All of the given answers influence attention.
Frage 13
Frage
Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?
Antworten
-
look at me
-
empty nesters
-
something better
-
visible achievers
Frage 14
Frage
Which of the following is not an approach to reducing dissonance?
Antworten
-
Increase the desirability of the brand purchased.
-
Decrease the desirability of the rejected alternative.
-
Decrease the importance of the purchase decision.
-
All of the given answers are approaches for reducing dissonance.
Frage 15
Frage
Which of the following is not an ascribed status dimension?
Antworten
-
race
-
age
-
gender
-
All of the given answers are ascribed status dimensions.
Frage 16
Frage
Which of the following is not one of the primary sources of information available to consumers?
Antworten
-
industry files
-
experiential sources
-
memory
-
independent sources
Frage 17
Frage
Which of the following is not recommended when marketing to generation X?
Antworten
-
Be realistic.
-
Be interactive.
-
Promote on the basis of 'hipness'.
-
Use soft-sell tactics.
Frage 18
Frage
Which of the following is not true about Australian tweens?
Antworten
-
More than 60 per cent have regular access to tablet computers.
-
Two-thirds own or have access to a smartphone.
-
They are highly likely to participate in mobile social networking.
-
All of the given answers are true about tweens.
Frage 19
Frage
Which of the following is not true of emotion in advertising?
Antworten
-
Emotional messages are processed more thoroughly than neutral messages.
-
It may enhance liking for the ad itself.
-
An emotive ad may be remembered better than a neutral ad.
-
All of the given answers are true of emotion in advertising.
Frage 20
Frage
'Space' as a form of non-verbal communication refers to:
Antworten
-
the use people make of space.
-
the meanings assigned to the use of space.
-
the geographical area.
-
the use people make of space and the meanings assigned to the use of space.
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.