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Quiz von Julio Díaz, aktualisiert more than 1 year ago
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Erstellt von Julio Díaz
vor etwa 7 Jahre
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Frage 1
Frage
In the Five Forces Model, the ease with which companies can enter into competition with other companies within the industry is known as which type of force?
Antworten
-
the threat of substitute products
-
the power of suppliers
-
the power of customers
-
the level of rivalry
-
the potential for entry
Frage 2
Frage
In which step of SWOT analysis would “obsolete, narrow product line” be most likely to arise?
Antworten
-
T
-
O
-
W
-
both O and T
-
S
Frage 3
Frage
An organization that treats customers better than its rivals is wasting money.
Antworten
- True
- False
Frage 4
Frage
The development of a set of functional-level strategies to increase the performance of the operating system a company uses to transform inputs into finished goods and services is known as:
Antworten
-
value chain management
-
research and development
-
utilizing new technology
-
materials management
-
efficiency management
Frage 5
Frage
An organization attempts to gain a competitive advantage by aiming its efforts at driving down its production costs per unit below those of its competitors. This is known as which type of strategy?
Antworten
-
low-cost strategy
-
focused differentiation strategy
-
unrelated diversification strategy
-
related diversification strategy
-
concentration on a single business strategy
Frage 6
Frage
A general guide to action for the managers of an organization is known as:
Antworten
-
a rule
-
a policy
-
none of the above
-
a standing plan
-
an SOP
Frage 7
Frage
Another name for contingency planning is:
Antworten
-
divisional-level planning
-
scenario planning
-
synergy planning
-
business-level planning
-
ad hoc planning
Frage 8
Frage
Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.
Antworten
- True
- False
Frage 9
Frage
Another name for contingency planning is scenario planning.
Antworten
- True
- False
Frage 10
Frage
The more desired attributes an organization builds into its products, lower the price they can charge to attract customers.
Antworten
- True
- False
Frage 11
Frage
When an organization updates its five-year plan annually in order to take into account changing conditions within the organization and in the organization's external environment, this is known as which type of plan?
Antworten
-
SWOT
-
scenario
-
functional
-
inflexible
-
rolling
Frage 12
Frage
Another name for the departmental level of the organization is the __________ level of the organization.
Antworten
-
functional
-
divisional
-
corporate
-
business
-
first-line
Frage 13
Frage
The set of decisions that managers make to assist the organization in the attainment of its goals is called the strategy of the organization.
Antworten
- True
- False
Frage 14
Frage
PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of:
Antworten
-
a low cost strategy
-
vertical integration
-
a diversification strategy
-
horizontal integration
-
a global strategy
Frage 15
Frage
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Antworten
- True
- False
Frage 16
Frage
Managers monitor and evaluate the organization's strategy to see if it is working using the controlling function.
Antworten
- True
- False
Frage 17
Frage
The service function controls the movement of physical materials through the value chain.
Antworten
- True
- False
Frage 18
Frage
When an organization enters a new type of industry that is not similar in any way to the
current businesses of the organization, this is known as a(n) ____________ strategy.
Antworten
-
related diversification
-
international expansion
-
unrelated diversification
-
vertical integration
-
concentration on a single business
Frage 19
Frage
The marketing and sales functions of a company are responsible for the creation of a good or service.
Antworten
- True
- False
Frage 20
Frage
All of the following are major corporate-level strategies that managers can use to help their
organization increase its sales and profits EXCEPT:
Antworten
-
focus
-
vertical integration
-
diversification
-
concentration on a single business
-
international expansion
Frage 21
Frage
A department of the organization (such as manufacturing, accounting, marketing) that contains employees who have the same skills and use the same organizational resources to perform their jobs is known as a(n) __________ of the organization.
Antworten
-
vertical integration
-
function
-
business
-
division
-
synergy
Frage 22
Frage
General Electric Company sets a goal that every product line of the company should be either first or second in its industry in market share. What type of goal does this represent?
Antworten
-
business-level
-
divisioanl level
-
multidomestic-level
-
functional-level
-
corporate-level
Frage 23
Frage
Anything new or better about the way an organization operates, or the goods or services it produces, is the result of innovation.
Antworten
- True
- False
Frage 24
Frage
A formal, written guide to action for managers in an organization is known as:
Antworten
-
a heuristic
-
a policy
-
synergy
-
a rule
-
none of the above
Frage 25
Frage
An organization creates a list of possible future forecasts of business situations and creates a plan to respond to each of these forecasts. This is known as:
Antworten
-
synergy planning
-
ad hoc planning
-
scenario planning
-
divisional-level planning
-
functional planning
Frage 26
Frage
When an organization designs a corporate-level strategy that includes expanding its operations into a new type of business for the organization, this is known as a(n) __________ strategy.
Antworten
-
concentration
-
international expansion
-
sybergistic
-
diversification
-
vertical integration
Frage 27
Frage
A broad statement of the organization's purpose, its products, and its customers is called a mission statement.
Antworten
- True
- False
Frage 28
Frage
High quality products have superior design, features, reliability, and after-sales support.
Antworten
- True
- False
Frage 29
Frage
A group of managers analyzes both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?
Antworten
-
related diversification
-
functional analysis
-
mission analysis
-
diversification
-
SWOT analysis
Frage 30
Frage
Unilever sells different products using a different marketing approach in Great Britain than it uses when marketing these products in the United States. This is an example of:
Antworten
-
a global strategy
-
unrelated diversification
-
a multidomestic strategy
-
vertical integration
-
a focused low-cost strategy
Frage 31
Frage
Managerial goals should be both challenging and realistic.
Antworten
- True
- False
Frage 32
Frage
Functional goals and strategies need not be consistent with divisional goals and strategies.
Antworten
- True
- False
Frage 33
Frage
The information systems function controls the electronic systems for managing inventory, tracking sales,
pricing products, selling products, dealing with customer service inquires, and so on.
Antworten
- True
- False
Frage 34
Frage
An organization attempts to succeed by distinguishing its products from those of the
competition. What type of strategy is this?
Antworten
-
unrelated diversification strategy
-
concentration on a single business strategy
-
low-cost strategy
-
related diversification strategy
-
focused differentiation strategy
Frage 35
Frage
SWOT is a part of:
Antworten
-
none of the above
-
all of the above
-
business-level strategy
-
functional-level strategy
-
corporate-level strategy
Frage 36
Frage
The first step in defining an organization's mission is to define its business.
Antworten
- True
- False
Frage 37
Frage
The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.
Antworten
- True
- False
Frage 38
Frage
__________ means producing goods and services with superior design, features, reliability, and after-sales support.
Antworten
-
efficiency
-
responsiveness
-
quality
-
flexibility
-
innovation
Frage 39
Frage
The ___________ function can create a perception of superior value by solving customer problems and supporting customers after they have purchased the product.
Antworten
-
production
-
information systems
-
materials management
-
service
-
marketing
Frage 40
Frage
Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron, Ohio. This is an example of:
Antworten
-
forward vertical integration
-
a global strategy
-
a focused differentiation strategy
-
a multidomestic strategy
-
backward vertical integration
Frage 41
Frage
Two divisions of a company decide to use the same distribution channels for their products to reduce the overlap of their marketing efforts. This is an example of:
Antworten
-
a differentiation strategy
-
synergy
-
a low-cost strategy
-
diversification
-
a focused-differentiation strategy
Frage 42
Frage
Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of:
Antworten
-
a differentiation strategy
-
a low-cost strategy
-
a focused-differentiation strategy
-
a diversification strategy
-
synergy
Frage 43
Frage
The company that customizes every product to the unique demands of individual customers is likely to see its cost structure:
Antworten
-
all of the above
-
become obsolete
-
become lowers as demand increases rapidly
-
rise as unit revenues rise
Frage 44
Frage
SWOT analysis is the last step in the strategy formulation process.
Antworten
- True
- False
Frage 45
Frage
Which of the following is NOT a reason to try to boost product quality?
Antworten
-
To charge a higher price
-
All of these are reasons
-
To provide a higher quality product, for the same price, as the competition
-
To become more responsive to customers
-
To increase efficiency
Frage 46
Frage
Organizational plans that cover a timespan of one to five years are typically referred to as _____________ plans.
Antworten
-
short-term plans
-
corporate-term plans
-
intermediate-term plans
-
long-term plans
-
division-term plans
Frage 47
Frage
Differentiation raises costs.
Antworten
- True
- False
Frage 48
Frage
A functional-level plan spells out the goals of the __________ that are intended to assist the organization to achieve its __________ goals.
Antworten
-
department;corporate
-
none of the above
-
division;corporate
-
business;divisional
-
division;business
Frage 49
Frage
A business plan that is updated every year depending on the changes in the organization and in the external environment that have taken place in the previous year is known as a rolling plan.
Antworten
- True
- False
Frage 50
Frage
IBM has a written set of guidelines for its managers in terms of behavior that IBM considers to be either ethical or unethical. This set of written guidelines is called:
Antworten
-
rules
-
a single-use plan
-
policy
-
a standard operating procedure
-
a mission statement
Frage 51
Frage
Which type of organizational strategy states the industries and markets in which the organization intends to compete?
Antworten
-
business-level strategy
-
divisional-level strategy
-
functional-level strategy
-
departmental-level strategy
-
corporate-level strategy
Frage 52
Frage
The cluster of decisions that managers make to assist the organization to achieve its goals is known as:
Antworten
-
SWOT analysis
-
strategy
-
related diversification
-
diversification
-
scenario planning
Frage 53
Frage
Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department?
Antworten
-
multidomestic
-
divisional
-
scenario
-
first-line
-
vertical
Frage 54
Frage
Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains. This is an example of:
Antworten
-
a diversification strategy
-
a focused-differentiation strategy
-
synergy
-
an unrelated diversification strategy
-
a differentiation strategy
Frage 55
Frage
The corporate-level plan of an organization contains the decisions that are related to the organization's mission, goals, strategy, and structure.
Antworten
- True
- False
Frage 56
Frage
Planning is a goal-making but not a strategy-making process.
Antworten
- True
- False
Frage 57
Frage
Wal-Mart, the US retailing giant, has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.
Antworten
-
marketing
-
production
-
service
-
information systems
-
materials management
Frage 58
Frage
When Gallo (wine producer) purchased a company that makes wine bottles, it was involved in:
Antworten
-
forward vertical integration
-
horizontal integration
-
strategic alliance
-
backward vertical integration
-
upward integration
Frage 59
Frage
Most customers prefer products with few features to products with many features.
Antworten
- True
- False
Frage 60
Frage
If Organization A is able to provide, for the same price, a product of higher quality than Organization B's product, Organization A is serving its customers better, but it is not being more responsive.
Antworten
- True
- False
Frage 61
Frage
What type of strategy specifies the activities of managers at the departmental level of the organization?
Antworten
-
business-level strategy
-
top-level strategy
-
divisional-level strategy
-
corporate-level strategy
-
functional-level strategy
Frage 62
Frage
When Matsushita sells its TVs and VCRs using the same basic marketing approach in various countries, this is an example of:
Antworten
-
a focused low-cost strategy
-
a multidomestic strategy
-
a global strategy
-
vertical integration
-
a differentiation strategy
Frage 63
Frage
In the typical organization, top managers are primarily responsible for planning that takes place at the business level of the organization.
Antworten
- True
- False
Frage 64
Frage
An organization's strategy is an outcome of its planning processes.
Antworten
- True
- False
Frage 65
Frage
Which type of plan details the goals, strategy, and structure of a division within an organization?
Antworten
-
departmental-level plan
-
none of the above
-
corporate-level plan
-
business-level plan
-
functional-level plan
Frage 66
Frage
Southwest's low-cost operating system focuses only on improving the maintenance of aircraft.
Antworten
- True
- False
Frage 67
Frage
Managers at ABC, Inc. analyze the current situation of their organization and then develop plans to help their organization to accomplish its mission and achieve its goals. This is known as:
Antworten
-
strategy formulation
-
SWOT analysis
-
diversification
-
synergy planning
-
functional planning
Frage 68
Frage
When General Electric Company expanded its operations by acquiring NBC television, this was an example of which type of strategy?
Antworten
-
low-cost strategy
-
vertical integration
-
concentration on a single business strategy
-
diversification
-
international expansion
Frage 69
Frage
Organizational plans that cover a time-span of up to one year are referred to as __________ plans.
Antworten
-
division-term plans
-
long-term plans
-
corporate-term plans
-
intermediate-term plans
-
short-term plans
Frage 70
Frage
Through brand positioning and advertising, the __________ function can increase the value that customers perceive to be contained in a company's product.
Antworten
-
production
-
materials management
-
marketing
-
service
-
information systems
Frage 71
Frage
In managing the value chain to add value, functional managers need to find ways to attain superior quality, efficiency, innovation, and responsiveness to customers.
Antworten
- True
- False
Frage 72
Frage
The production function of a company can perform its activities in a way that is consistent with high product quality, which leads to _____________ and _____________.
Antworten
-
Disgruntled employees; better sales
-
Product differentiation; higher costs
-
Product differentiation; lower costs
-
Inconsistencies; higher costs
-
Happy employees; more mistakes
Frage 73
Frage
According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.
Antworten
- True
- False
Frage 74
Frage
With a multidomestic strategy, managers decide to sell the same product with the same marketing approach in all of the countries in which the product is sold.
Antworten
- True
- False
Frage 75
Frage
When managers focus on being ___________ to their customers, and not just on producing or providing a product, they see new ways to reduce costs and increase quality.
Antworten
-
friendly
-
honest
-
ethical
-
efficient
-
responsive
Frage 76
Frage
Which plan of the organization contains top management's decisions about the organization's mission, goals, strategy, and structure?
Antworten
-
functional-level plan
-
departmental-level plan
-
business-level plan
-
corporate-level plan
-
divisional-level plan
Frage 77
Frage
When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, this was an example of which type of strategy?
Antworten
-
vertical integration
-
diversification
-
low-cost strategy
-
international expansion
-
concentration on a single business
Frage 78
Frage
The last step in a SWOT analysis is to identify the organization's internal strengths and internal weaknesses.
Antworten
- True
- False
Frage 79
Frage
The term “value chain” refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.
Antworten
- True
- False
Frage 80
Frage
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Antworten
- True
- False
Frage 81
Frage
The management of the value-chain activities that bring new products or services to market is called ________________.
Antworten
-
product development
-
JIT
-
product innovation
-
CRM
-
TQM
Frage 82
Frage
Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of:
Antworten
-
forward vertical integration
-
a focused-differentiation strategy
-
a global strategy
-
a multidomestic strategy
-
backward vertical integration
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