Zusammenfassung der Ressource
Frage 1
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Drag and drop the correct elements of the classic purchase funnel
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Awareness
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Interest
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Desire
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Action
Frage 2
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Online advertising allows retailers to target customers by
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Age Profile
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Interests
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Location
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All of the above
Frage 3
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What does the term Click Through Rate (CTR) measure
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% of recipients who open your emails
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% of viewers who click on a banner ad
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number of visitors to your website
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number of clicks required for a campaign to break even
Frage 4
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Identify the branding opportunities in this storefront example
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Awnings
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Full Colour Sign
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Sandwich Board
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Frosted Window
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Directional Sign
Frage 5
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Changing the location of your inventory in store on a regular basis is a good idea because:
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It allows customers to find new items on a regular basis
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It provides an element of freshness to the store
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Customers can find things easier
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You can extend your opening hours
Frage 6
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Upselling is offering the customer a pricier version of their current option
Frage 7
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I go to purchase at burger at my favourite burger joint. The cashier asks me if I want fries with that. This is an example of..
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Upselling
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Cross Selling
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Sales Promotion
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In store Advertising
Frage 8
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Which of these tactics should you use to increase the chances of customers returning to your store?
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Holding regular store events
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Capturing email addresses and sending regular updates
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Creating a loyalty program
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Upselling at every opportunity