AMS 588 - Exam 1 (Midterm)

One of the core teams of product development is:

One of the core teams of product development is:

Sustainable product development demands:

Sustainable product development demands:

Product development is an interdisciplinary activity with three central functions. These are:

Characteristics of a dysfunctional product development team includes:

The Finance Division provides planning goals during the [blank_start]planning[blank_end] phase and economic analysis during the [blank_start]concept development[blank_end] phase.

Restaurant services are:

Pharmaceuticals are an example of low risk products.

Gore-tex rainwear is an example of a [blank_start]technology[blank_end]-[blank_start]push[blank_end] product.

Developing promising opportunities involves:

During the detail design phase, the Manufacturing division:

Driving an innovation "down market" can be a source for generating opportunities based on the "imitate but better" approach.

A narrow charter allows teams:

Generating opportunities using the "mine your sources" approach could involve:

The second step of the product planning process is to:

Frequent changes in the directions of projects may occur due to efficiencies of the product planning process of the organization.

A product technology roadmap

Label the following steps in the Product Planning Process: [blank_start]Step 4[blank_end]: develop the product (new product idea takes physical shape, prototype is made) [blank_start]Step 2[blank_end]: Screen ideas (ideas evolve at focus groups and brainstorming sessions) [blank_start]Step 7[blank_end]: evaluate acceptance (evaluate customer response after product has been introduced and on the market) [blank_start]Step 3[blank_end]: develop a business plan/proposal (product is evaluated and proposal written) [blank_start]Step 5[blank_end]: test the product (takes place after lab testing. Test consumer response to the product through focus groups, taste tests, etc.) [blank_start]Step 6[blank_end]: introduce the product (introduced to consumers: advertising, live demonstrations, coupons, give-aways and other incentives) [blank_start]Step 1[blank_end]: generate ideas (from competitors, current customers, anyone who works with you)

A product segment map shows:

Fundamentally new products are based on:

Raw data can be gathered from consumers commonly by:

The step-by-step process to create a hierarchical list for customer needs include:

One of the fundamental guidelines to interpret raw customer data is: Express the need in terms of WHAT the product has to do, and not in terms of HOW it might do it.

One of the fundamental guidelines to interpret raw customer data is: Express the need in terms of [blank_start]WHAT[blank_end] the product has to do, and not in terms of HOW it might do it.

The latent customer needs are those which:

Which of the following is a technique to gather data by watching customers to use the product in their natural environment?

The first step of Establishing Target Specifications includes:

The first step of the setting final specifications includes:

A conjoint analysis is a statistical technique which uses customer data to construct a model of customer preference.

Developing a technical model may include building [blank_start]analytical[blank_end] and physical approximations of the product.

The list of specification metrics should include [blank_start]dependent[blank_end] variables.

One of the ways to set ideal and marginally acceptable target values for the metrics is to combine data found to actually set the target values.

Let M be the gross profit margin of a stage in the distribution channel. M = (P - C) / P Which of the following variables are included in the formula for gross profit margin (M)

Target cost, C, is given by the expression shown here. Which of the following describe the variables in solving for target cost (C)

Concept generation is a five step method, which breaks a complex problem into simpler subproblems in the first step. Which is the first step this method?

Which of the following methods are used in step 4 "explore systematically" of the Concept Generation Method

Step 3: Search Internally, in the concept generation method, the internal search is the use of personal and team knowledge and creativity to generate solution concepts. Guidelines useful for improving both individual and group internal search include:

Which of the following hints are helpful for generating solution concepts:

Concept generation is not an inherently creative process.

Although concept generation is an inherently creative process, teams can benefit from using a structured method.

Concept generation is a linear process, in which the team will not likely return to each step of the process several times.

Professionals who are good at concept generation seem to be in low demand as team members.

Where do the majority of opportunities come from?

Fill in the blank below to label each step of the Concept Testing Process (using only numbers 1-7, with one number in each blank): [blank_start]7[blank_end] Reflect on the results and process [blank_start]5[blank_end] Measure customer response [blank_start]3[blank_end] Choose a survey format [blank_start]1[blank_end] Define the purpose of the concept test [blank_start]2[blank_end] Choose a survey population [blank_start]4[blank_end] Communicate the concept [blank_start]6[blank_end] Interpret the results

When choosing a survey format, in the concept testing process, which format is recommended when presenting multiple concept alternatives or when soliciting ideas for improving a concept?

Concept selection is applied not only during concept development but throughout the subsequent design and development process.

Concept selection is a group process that:

Concept selection is the process of

All teams use some method for selecting concepts. Decision techniques employed for selecting concepts range from intuitive approaches to structured methods. The methods teams use are _____________________ .

Successful design is facilitated by structured concept selection. We recommend a two-stage process: concept ____________ and concept ___________.