FASH123 Exam 2

What does fashion apply to in society?

A [blank_start]trend[blank_end] is the [blank_start]direction[blank_end] in which something tends to move in a way that affects [blank_start]culture[blank_end], [blank_start]society[blank_end], or [blank_start]business[blank_end]

What is the percentage of each type of adopter?

Fads are [blank_start]trends[blank_end] within short [blank_start]popularity[blank_end] spurts. Can be disastrous if projected to have a longer [blank_start]life[blank_end] cycle or [blank_start]wider[blank_end] audience. Some trends flood the market quickly and consumers soon tire of it.

Environmental Scanning: The ongoing process of [blank_start]surveying[blank_end] various resources for economic, [blank_start]political[blank_end], social, [blank_start]technological[blank_end], and cultural conditions for insight into the [blank_start]future[blank_end]

The most detailed fashion trend forecasters need a subscription

Fashion must be introduced neither too [blank_start]soon[blank_end] nor [blank_start]prolonged[blank_end] beyond the fashion cycle. Shopping the [blank_start]competition[blank_end], as well as a cross-section of their own stores, helps trend forecasters to understand: 1. How are their products being [blank_start]merchandised[blank_end]? 2. Where are they [blank_start]selling[blank_end] best?

What decision is one of the first to be made in the product development process? What is it based on?

Fabrication: The process of selecting [blank_start]textiles[blank_end] for each style and group in a [blank_start]seasonal[blank_end] line

Fabric Story: The [blank_start]textiles[blank_end] chosen for a particular [blank_start]season[blank_end] or group

In a fabric selection, one must consider:

In order to reflect current trends yet differentiate from competition, you must:

Bottom weight fabrics: Weight [blank_start]more[blank_end] than 6 ounces per square yard; Suitable for skirts, pants, and jackets Top weight: weight [blank_start]less[blank_end] than 6 ounces per sq yard; Suitable for blouses, shirts and tops

[blank_start]Light[blank_end]-weight fabrics: Under 3 ounces/sq. yard [blank_start]Medium[blank_end]-weight fabrics: Under 4-6 ounces/sq. yard [blank_start]Heavy[blank_end] weight: More than 6 ounces/sq. yard

Basic fabrics are traditional fabric choices in their product categories, and they're ordered in great quantity and used season after season so they tend to be more economical

[blank_start]Novelty[blank_end] fabrics are usually prints, patterns, [blank_start]weaves[blank_end], and/or knit structures that make a group more [blank_start]unique[blank_end]. They are also typically more [blank_start]costly[blank_end], so they are used to give a fashion edge

Managing fabric costs are critical--these make up 50-75% of a domestically made garment and 35-50% of an off-shore made garment

Trim: Additional [blank_start]material[blank_end] components of garments apart from the fabrics. Can alter the timeline of [blank_start]production[blank_end]

[blank_start]Turnaround[blank_end] time: Lead time required for making, dyeing, and [blank_start]finishing[blank_end] the fabric to meet the [blank_start]delivery[blank_end] date. [blank_start]Lead[blank_end] time: How much time from [blank_start]initiation[blank_end] of the product to when the product hits the stores when to place the items into the stores. Committing to fabrics [blank_start]early[blank_end] yields greater selection (exclusivity); Committing to fabrics at the last minute ensures adhering to the latest [blank_start]trends[blank_end].