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What are some of the unconscious factors that effect our decisions?
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People need to verbalize their conscious reasons for a decision.
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Information is like [blank_start]dopamine[blank_end].
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dopamine
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cyanide
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oxytocin
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serotonin
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What reacts first to information?
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We suffer from a paradox of [blank_start]choice[blank_end].
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How many choices should you limit someone to?
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When updating a website or other area, you should fully replace everything.
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Both animals and people will go down a path with more choices than a direct path.
Frage 9
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Which of these are prestige items and thus do not fall under the "time>money" rule?
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Lemonade
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Chanel make-up
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Designer bags
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Fast Food
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Payless shoes
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Time implies personal [blank_start]connection[blank_end] and [blank_start]experience[blank_end].
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What are the two types of decision styles?
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Intuitive
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Deliberate
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Logical
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Mindful
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Mood is hard to influence.
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If people are happy, they will rate things with a higher value if they use [blank_start]intuitive[blank_end] decision making. If people are [blank_start]sad[blank_end], they will rate things with a higher value if they use [blank_start]deliberate[blank_end] decision making.
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intuitive
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sad
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deliberate
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mad
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apathetic
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Which should come first?
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Two heads are better than one when disagreements can be freely discussed.
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What action do all leaders take in a group?
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You should always go with the first solution presented.
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What can be done to help ideas be viewed without group bias?
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Write them down before the meeting and circulate them.
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Let one person go at a time.
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Let the most senior member go first
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Pull ideas out a fishbowl
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Looking to others to decide what to do is called [blank_start]social validation[blank_end].
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social validation
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peer pressure
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Rorschach effect
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Group think
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When more people are present, a person is more likely to act on their own.
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What are some examples of social validation in design?
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reviews
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testimonials
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ratings
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Influencers
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Everyone is affected by unconscious influences.
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Believing you are not affected by influences as much as others is called [blank_start]third party effect[blank_end].
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By putting a product behind glass, do you increase or decrease it's perceived value?
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Put these in order from least perceived value to greatest perceived value: [blank_start]text[blank_end], [blank_start]pictures[blank_end], [blank_start]physical product behind glass[blank_end], [blank_start]physical product[blank_end]