16749136
Beschreibung
Quiz von Kirsten Küss, aktualisiert more than 1 year ago
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Erstellt von Kirsten Küss
vor mehr als 5 Jahre
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Frage 1
Frage
Marketers must work in harmony with other company departments to create customer value and relationships.
Antworten
- True
- False
Frage 2
Frage
Customers are the most important actors in the company's microenvironment.
Antworten
- True
- False
Frage 3
Frage
A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
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- True
- False
Frage 4
Frage
Physical distribution firms help the company with the design process of their products.
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- True
- False
Frage 5
Frage
Marketing services agencies help companies target and promote their product.
Antworten
- True
- False
Frage 6
Frage
financial intermediaries include banks, credit companies and more.
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- True
- False
Frage 7
Frage
"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
Antworten
- True
- False
Frage 8
Frage
large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
Antworten
- True
- False
Frage 9
Frage
Concern for the natural environment has not risen in the past years.
Antworten
- True
- False
Frage 10
Frage
the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
Antworten
- True
- False
Frage 11
Frage
Demographics show the statistics of the different age groups and their spending behaviour.
Antworten
- True
- False
Frage 12
Frage
Major generational groups include
(more then oner answer)
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Baby Boomers
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Generation X
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Millenials (also Generation Y)
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Generation Z
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Generation W
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GI Generation
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Die Piraten
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Die Grünen
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Neanderthaler
Frage 13
Frage
Baby Boomers are born between the years following WW2 - 1964
Antworten
- True
- False
Frage 14
Frage
Generation X people are born in the 20's.
Antworten
- True
- False
Frage 15
Frage
We can be considered Millenials
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- True
- False
Frage 16
Frage
Generation Z are not able to walk yet and are therefore not a valid demographic group.
Antworten
- True
- False
Frage 17
Frage
Major developments in economic environment include changes in income and distribution of customer spending
Antworten
- True
- False
Frage 18
Frage
Natural environment: all resources are made chemically.
Antworten
- True
- False
Frage 19
Frage
Technological environment: forces that prevent companies from creating new products or technologies.
Antworten
- True
- False
Frage 20
Frage
Political environment: Laws and other groups that influence and limit various organizations
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- True
- False
Frage 21
Frage
Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
Antworten
- True
- False
Frage 22
Frage
the cultural environment overall includes everything about moral behaviour.
Antworten
- True
- False
Frage 23
Frage
Marketing information by itself has little value.
Antworten
- True
- False
Frage 24
Frage
Customer insights: fresh understanding of customers
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- True
- False
Frage 25
Frage
MIS stands for
Antworten
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Marketing ist super
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Marketing Information System
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Marketing Insights Sphere
Frage 26
Frage
MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
Antworten
- True
- False
Frage 27
Frage
MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
Antworten
- True
- False
Frage 28
Frage
Developing needed Information include
(more than 1 answer)
Antworten
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internal databases
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marketing intelligence
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customer insights
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spending behaviour
-
age groups
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marketing research
Frage 29
Frage
The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
Antworten
- True
- False
Frage 30
Frage
assessing marketing information needs include a balance between value of insights and costs
Antworten
- True
- False
Frage 31
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Internal databases are electronic collections of consumer and market information obtained by external companies.
Antworten
- True
- False
Frage 32
Frage
competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
Antworten
- True
- False
Frage 33
Frage
Marketing research is not relevant to a specific marketing situation
Antworten
- True
- False
Frage 34
Frage
The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
Antworten
-
defining
-
creating
-
drawing
-
defining
-
developing
-
colouring
-
research
-
schmesearch
-
wesearche
-
findings
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quantitive goods
-
customers
Frage 35
Frage
Exploratory research is
Antworten
-
marketing research to preliminary information that will help define problems and suggest hypotheses.
-
Marketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Frage 36
Frage
Descriptive research:
Antworten
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Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
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Marketing research to gather preliminary information that will help define the problems and suggest hypotheses.
Frage 37
Frage
Causal research:
Antworten
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Marketing research to test hypotheses about cause-and-effect relationships.
-
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Frage 38
Frage
The Research Plan obtains data by going on the streets and do surveys.
Antworten
- True
- False
Frage 39
Frage
secondary data is new data that has been discovered.
Antworten
- True
- False
Frage 40
Frage
primary data is collected for a specific purpose.
Antworten
- True
- False
Frage 41
Frage
contact methods include
(more than 1)
Antworten
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mail
-
online
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personal
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telephone
Frage 42
Frage
research approaches are
(more than 1)
Antworten
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observation
-
survey
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demographics
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technological instruments
-
experiment
Frage 43
Frage
Questionnaire is a research instrument.
Antworten
- True
- False
Frage 44
Frage
survey researches gather data by observing relevant people, actions and situations.
Antworten
- True
- False
Frage 45
Frage
observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
Antworten
- True
- False
Frage 46
Frage
experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
Antworten
- True
- False
Frage 47
Frage
online marketing collects data by internet survey or tracking consumers online behaviour.
Antworten
- True
- False
Frage 48
Frage
behavioral targeting uses factors like state, income and family status.
Antworten
- True
- False
Frage 49
Frage
a sample is representative for the whole population.
Antworten
- True
- False
Frage 50
Frage
Three decisions are important for sample and sampling plan. Which ones?
Antworten
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sampling unit, sample size, sampling procedure
-
sampling customers, sampling unit, sampling reactions
-
sampling reactions, sampling food, sampling actions
Frage 51
Frage
There are two types of samples.
Antworten
- True
- False
Frage 52
Frage
questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
Antworten
- True
- False
Frage 53
Frage
3 Steps:
→Implementing the research plan
→Interpretation of findings
→report to management
Antworten
- True
- False
Frage 54
Frage
CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
Antworten
- True
- False
Frage 55
Frage
Scarcity bedeutet Knappheit.
Antworten
- True
- False
Frage 56
Frage
a big issue with international marketing research is that there are to many secondary data informations
Antworten
- True
- False
Frage 57
Frage
people in different countries show different attitudes toward being researched.
Antworten
- True
- False
Frage 58
Frage
cultural differences are no problem when collecting data for international marketing research purposes.
Antworten
- True
- False
Frage 59
Frage
Ethics are not important in Marketing research.
Antworten
- True
- False
Frage 60
Frage
REVIEW QUESTIONS (1):
Cultural core beliefs and values are more open to change than secondary beliefs and values.
Antworten
- True
- False
Frage 61
Frage
REVIEW QUESTIONS (2):
Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.
Antworten
- True
- False
Frage 62
Frage
REVIEW QUESTIONS (3):
Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.
Antworten
- True
- False
Frage 63
Frage
REVIEW QUESTIONS (4):
In a simple random sample, every member of the population has a known and equal chance of selection.
Antworten
- True
- False
Frage 64
Frage
Considering this table, the most efficient contact method would be online.
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Antworten
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online
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