Frage 1
Frage
What term is used to describe a relatively small segment of the audience or market with specific interests and tastes?
Antworten
-
Crossover
-
Niche
-
Mass
-
Primary
Frage 2
Frage
How many types of potential readings does Hall argue audiences can have?
Frage 3
Frage
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Antworten
-
The Explorer
-
The Aspirer
-
The Reformer
-
The Resigned
Frage 4
Frage
What socio-economic group is being described ‘middle management such as teachers, creatives (graphic designers)?
Frage 5
Frage
What term from Reception theory is the statement below describing? The production of the message where the sender uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols.
Frage 6
Frage
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Antworten
-
Personal relationship/social integration
-
Personal identity
-
Information and surveillance
-
Entertainment and diversion
Frage 7
Frage
According to Cultivation Theory, the media largely communicates the dominate ideology.
Frage 8
Frage
What is the name of classification method used to group consumers according to their age, sex, income, profession?
Antworten
-
Psychographics
-
Four Cs
-
Vals
-
Demographics
Frage 9
Frage
What theorist developed the mean world syndrome idea?
Antworten
-
Blumer and Katz
-
Hall
-
Gerbner
-
Clay Shirky
Frage 10
Frage
In terms of the demographic of an audience, which one is the odd one out?
Antworten
-
Social Climber
-
Gender
-
Religion
-
Age
Frage 11
Frage
Which theories argue that audiences are active?
Antworten
-
Reception theory and Uses and Gratification
-
Hypodermic Needle Theory and Cultivation theory
-
Cultivation theory and Reception theory
-
Cultivation theory and Uses and Gratification
Frage 12
Frage
What term is being described in the definition below? They get information from a media source and then pass the information, along with their interpretation, to the mass audience.
Antworten
-
Personal relationship
-
Magic bullet theory
-
Mean world syndrome
-
Opinions leaders
Frage 13
Frage
Which theory states media producers encode messages and that are decoded by audiences?
Antworten
-
Two Step Flow Theory
-
Cultivation Theory
-
Uses and Gratification
-
Reception Theory
Frage 14
Frage
Which of the following is not part of Young and Rubicam’s Four Cs?
Antworten
-
Reformers
-
Innovator
-
Resigned
-
Mainstreamer
Frage 15
Frage
What does the S in GEARS stand for?
Antworten
-
Sexuality
-
Social group
-
Social-economic
-
Status
Frage 16
Frage
What types of audiences are associated with the hypodermic needle theory view?
Frage 17
Frage
According to Cultivation Theory, what impact of the media on audience is?
Frage 18
Frage
What theory asserts that media and information injects their message directly to their audiences?
Frage 19
Frage
Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"
Antworten
-
Personal identity
-
Entertainment
-
Information
-
Personal relationship
Frage 20
Frage
According to Hall, what type of reading is when the reader fully shares the text’s code accepts and reproduces the message encoded by the producer?
Antworten
-
Oppositional
-
Preferred
-
Negotiated
Frage 21
Frage
Which is the odd one out?
Antworten
-
Preferred reading
-
Hegemonic reading
-
Prominent reading
-
Dominant reading
Frage 22
Frage
What does the R in GEARS stand for?
Antworten
-
Religion
-
Region
-
Race
-
Age (Range)
Frage 23
Frage
According to Hall, what type of reading is when the audience partly shares the text’s code, broadly accepts the preferred reading but sometimes resist and modifies it in a way that reflects one’s own opinion, lived experiences and other opinions?
Antworten
-
Negotiated
-
Oppositional
-
Preferred
Frage 24
Frage
According to Young and Rubicam 4 Cs theory, which psychographic category are typically younger and materialistic who seek status?
Antworten
-
Suceeders
-
Resigned
-
Strugglers
-
Aspirers
Frage 25
Frage
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Antworten
-
Personal relationship/social integration
-
Information and surveillance
-
Personal identity
-
Entertainment and diversion