20119926
Beschreibung
Quiz von Stephanie Moore, aktualisiert more than 1 year ago
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Erstellt von Stephanie Moore
vor etwa 5 Jahre
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Frage 1
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A relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols.
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Attitude
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Personality
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Attribute
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Cognition
Frage 2
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A group of attitude theories stressing that people try to maintain internal consistency, order and agreement among their various cognitions.
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Cognitive Consistency Theories
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Cognitive Dissonance Theory
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Balance Theories
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Internal Consistency Theories
Frage 3
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People prefer attitudes that are consistent with each other over those that are inconsistent. A person (P) tries to maintain consistency in attitudes to, and relationships with, other people (O) and elects of the environment (X).
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Balance Theory
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Sociocognitive Model
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Induced Compliance
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Information Integration Theory
Frage 4
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An unpleasant state of psychological tension generated when a person has two or more cognitions (bits of information) that are inconsistent or do not fit together.
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Cognitive Dissonance Theory
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Effort Justification
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Information Integration Theory
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Self-perception Theory
Frage 5
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Inconsistency is experienced when a person makes a considerable effort to achieve a modest goal.
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Effort Justification
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Free Choice
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Induced Compliance
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Spreading Attitude Effect
Frage 6
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The process of forming our attitudes, mainly from our own experiences, the influences of others and our emotional reactions.
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Forming Attitudes
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Modelling
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Attitude Strength.
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Attitude Stability
Frage 7
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Repeated exposure to an object results in greater attraction to that object.
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Mere exposure effect
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Direct experience
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Continuous exposure effect
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Experience effect
Frage 8
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Pairing a neutral stimulus with a unconditioned stimulus.
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Classical conditioning
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Operant conditioning
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Stimulus exposure
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Instrumental conditioning
Frage 9
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A liked or disliked person (or attitude object) may affect not only the evaluation of a second person directly associated but also others merely associated with the second person.
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Spreading attitude effect
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Shared evaluation effect
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Associated attitude effect
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Object transference
Frage 10
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Tendency for a person to reproduce the actions, attitudes and emotional responses exhibited by a real-life or symbolic model.
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Modelling
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Observational learning
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Vicarious learning
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Vicarious reinforcement
Frage 11
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Idea that you gain knowledge about yourself by making an attribution or explanation of your own behaviour.
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Self-perception theory
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Forming attitudes
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Modelling
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Insight
Frage 12
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Paring reinforcement or punishment with a behaviour to either increase or decrease the strength of behaviour.
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Operant conditioning
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Classical conditioning
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Stimulus strength
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Observational learning
Frage 13
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Message intended to change an attitude and related behaviours of an audience.
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Persuasive Communication
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Semantics
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Attention Comprehension
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Moderating
Frage 14
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The point of origin of a persuasive communication.
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Source
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Message
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Audience
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Communicator
Frage 15
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Communication from a source directed to an audience.
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Message
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Source
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Audience
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Signal
Frage 16
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Intended target of a persuasive communication.
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Audience
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Message
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Source
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Receiver
Frage 17
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When people attend to a message carefully, they use a central route to process it; otherwise they use peripheral route.
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Elaboration-likelihood model
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Heuristic-systematic model
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Resistance to Persuasion
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Systematic processing
Frage 18
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When people attend to a message carefully, they use systematic processing; otherwise they process by using heuristics (mental short cuts).
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Heuristic-systematic model
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Semantic processing
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Elaboration-likelihood model
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Attitude strength
Frage 19
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People try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.
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Reactance
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Resistance
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Forewarning
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Inoculation effect
Frage 20
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Advance knowledge that one is to be the target of persuasion attempt. Often produces resistance to persuasion.
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Forewarning
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Reactance
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Inoculation effect
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Attitude accessibility
Frage 21
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What are some functions of attitudes? (pick all that apply)
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Saves cognitive energy
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Knowledge
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Instrumentality
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Ego offence
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Value defensiveness
Frage 22
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A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power.
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Moderator variable
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Confounding variable
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Contributing variable
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Hypothesis variable
Frage 23
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A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power.
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Moderator variable
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Confounding variable
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Contributing variable
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Hypothesis variable
Frage 24
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Variables relating to characteristics of the source that significantly affect how acceptable the message will be perceived.
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Credibility
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Physical appearance
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Familiarity
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Similarity
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Gender
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Individual differences
Frage 25
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Variables that affect how persuasive a message is.
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Repetition
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Facts
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Feelings
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Framing
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Sadness
Frage 26
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What variables from the audience affect the message's persuasiveness?
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Self-esteem
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Age
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Prior beliefs
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Generosity
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Technology
Frage 27
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A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.
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Inoculation effect
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Attitude accessibility
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Persuasive communication
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Elaboration-likelihood model
Frage 28
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Based on attitude bolstering, Resistance could be strengthened by providing additional arguments that back up the original beliefs.
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Supportive defence
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Inoculation defence
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Supportive offence
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Inoculation offence
Frage 29
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Employs counter-arguments and may be more effective. A person leans what the opposition’s arguments are then hears them demolished.
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Inoculation defence
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Inoculation offence
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Supportive defence
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Supportive offence
Frage 30
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How easy an attitude comes to mind.
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Attitude accessibility
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Attitude strength
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Attitude persuasion
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Attitude reluctance
Frage 31
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How strong someone’s attitude is.
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Attitude strength
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Attitude accessibility
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Attitude persuasion
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Attitude reluctance
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