2118640
Beschreibung
Quiz von Julius Ross, aktualisiert more than 1 year ago
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Erstellt von Julius Ross
vor mehr als 9 Jahre
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Frage 1
Frage
What ad type typically drives the strongest click through rate (CTR)?
Antworten
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Standard/Domain Ads
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Page Post Link Ads
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Page Post Photo Ads
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Page Post Video Ads
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Mobile App Install Ads
Frage 2
Frage
What bid type typically drives the most efficient cost per fan (CPF) for a fan acquisition campaign?
Antworten
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Cost per click (CPC)
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Cost per 1,000 impressions (CPM)
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Optimized CPM (oCPM)
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Cost per action (CPA)
Frage 3
Frage
What metric should be selected for an oCPM bid type to optimize off of when the campaign goal is to drive awareness?
Antworten
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Actions
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Reach
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Clicks
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Social
Frage 4
Frage
What campaign objective should be selected if the campaign goal is to drive off-site actions?
Antworten
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Website Clicks
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Website Conversions
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Website Conversions only with a Facebook pixel implemented
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Website Clicks only with a Facebook pixel implemented
Frage 5
Frage
At what level is a Facebook pixel applied to conduct tracking?
Antworten
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At the campaign level
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At the Ad Set level
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At the Ad level
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At the Ad Account level
Frage 6
Frage
What view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
Antworten
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7 day click, 14 day view
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1 day click, 30 day view
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7 day click, 30 day view
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30 day click, 30 day view
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14 day click, 30 day view
Frage 7
Frage
How does a mobile app install action get tracked against Facebook media?
Antworten
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Facebook pixel
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3rd party tags
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SDK tracking
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Mobile app analytics
Frage 8
Frage
Can Custom Audiences be shared across Facebook ad accounts?
Antworten
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YES
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NO
Frage 9
Frage
What lookalike targeting is not available on Facebook?
Antworten
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Conversions
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Fans
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Custom Audiences
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Friends of fans
Frage 10
Frage
What is the recommended bid type to increase spend on Facebook?
Antworten
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Cost per click (CPC)
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Cost per action (CPA)
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Cost per 1,000 impressions (CPM)
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Optimized CPM (oCPM)
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