Frage 1
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An approach that refers to how customers think about proposed or present brands in a market is known as?
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Differentiation
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Positioning
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Promotion
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Market evaluation
Frage 2
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Customer value is always tangible
Frage 3
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Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.
Which part of this statement indicates the product's benefits or key point of differentiation?
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"great taste that exhilarates like no other"
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"is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor"
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"who embrace excitement, adventure, and fun"
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"for 16-24-year-old males"
Frage 4
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Which of these is not part of the adoption process?
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Awareness
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Interest
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Trial
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Guess
Frage 5
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Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?
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Limited problem solving
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Extensive problem solving
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Routinized response behavior
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Intensive problem solving
Frage 6
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The logical component of the decision-making process while making a purchase is influenced by?
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Psychological needs
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Economic needs
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Social influences
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Time pressure
Frage 7
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According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?
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Selective Exposure
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Selective Retention
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Selective Perception
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Selective Belief
Frage 8
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Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.
Frage 9
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In a buying center, the group of people whose expertise is needed when buying a product are known as?
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Gatekeepers
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Deciders
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Influencers
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Buyers
Frage 10
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John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Frage 11
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An exhaustive search for an appropriate seller will usually be part of?
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Frage 12
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According to the video, in which of these buying processes could the buyer most certainly use an ecommerce system without consequence?
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Frage 13
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Which of the following is not part of the five levels of branding?
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Brand rejection
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Brand recognition
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Brand preference
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Brand dominance
Frage 14
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A brand used for several products that are of the same quality is known as?
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A generic brand
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A family brand
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A licensed brand
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An individual brand
Frage 15
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Which is not an advantage of packaging?
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Makes a product easier to use
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Makes a product safer to use
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Can deter shoplifting
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May lower distribution costs
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Can provide warranty
Frage 16
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Packaging can affect consumer decisions
Frage 17
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Which type of product are customers not motivated to seek even though they may want or need them if encouraged to better understand their benefits?
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Regularly unsought products
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New unsought products
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Specialty unsought products
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Convenience unsought products
Frage 18
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Which is not part of a the typical life cycle of a new product concept?
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Market introduction
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Market growth
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Market development
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Market maturity
Frage 19
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The product life cycle is typically concerned with individual brands, and not new product categories
Frage 20
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During market introduction a company would usually spend a lot on sales promotion, market research, heavy advertising, and manufacturing.