Week 14: Positioning, Buying Behaviors and Product Development

An approach that refers to how customers think about proposed or present brands in a market is known as?

Customer value is always tangible

Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor. Which part of this statement indicates the product's benefits or key point of differentiation?

Which of these is not part of the adoption process?

Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?

The logical component of the decision-making process while making a purchase is influenced by?

According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?

Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.

In a buying center, the group of people whose expertise is needed when buying a product are known as?

John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?

An exhaustive search for an appropriate seller will usually be part of?

According to the video, in which of these buying processes could the buyer most certainly use an ecommerce system without consequence?

Which of the following is not part of the five levels of branding?

A brand used for several products that are of the same quality is known as?

Which is not an advantage of packaging?

Packaging can affect consumer decisions

Which type of product are customers not motivated to seek even though they may want or need them if encouraged to better understand their benefits?

Which is not part of a the typical life cycle of a new product concept?

The product life cycle is typically concerned with individual brands, and not new product categories

During market introduction a company would usually spend a lot on sales promotion, market research, heavy advertising, and manufacturing.